Dean Markley bundling free app access
Sets of Dean Markley strings will soon be coming with a month’s free access to Musopia’s FourChords guitar instruction/karaoke app.
Access will only be for a month but Musopia’s Finnish developers are hoping that it will prove so attractive to Dean Markley purchasers that once tasted they they will sign-up for further access. For Dean Markley, the promotion provides a valuable source of marketing data as FourChords collects user data for marketing and product development purposes such as what genres customers prefer and what songs they’re learning. It also enables Dean Markley to engage directly with customers through in-app messaging. According to Dean Markley CEO John Weaver, ‘Dean Markley USA is happy to team up with Musopia and provide aspiring musicians a revolutionary new way to learn, improve, and master guitar playing in a fun and easy environment.’
Info: www.deanmarkley.com and www.musopia.net
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