Fender bags Bigsby
Fender has announced the acquisition of the Bigsby brand and its assets from Fred Gretsch Enterprises. Fender says the Gretsch family and FMIC: ‘…have a longstanding relationship and have partnered to ensure that the transition of the business is a smooth one’.
‘We are excited to acquire the Bigsby brand and add to our esteemed portfolio of specialty brands,’ says Jeff Cary, Senior Vice President of FMIC Specialty Brands. ‘There is such a rich history with the vibratos, and a mystique around the guitars, pedals and steel instruments that is fascinating. Fred and Dinah Gretsch have been wonderful owners and we look forward to working with them to ensure a smooth transition.’
‘Paul Bigsby, Ted McCarty, Dinah and Fred Gretsch and Fender Musical Instruments Corp. all have one thing in common and that is an unquestioning dedication to product excellence over the long haul,’ said Fred Gretsch. ‘We congratulate team Fender on this strategic acquisition.’
Fender says Bigsby will continue to run as a standalone business under FMIC’s Specialty Brands. Orders, inquiries or questions should be directed to Jeff Krause (JKrause@fender.com), who will be leading the business out of the FMIC Scottsdale, Ariz., office.
FMIC is currently working with a team in Pooler, Ga., to integrate the business into its systems before moving it physically to a new location.
Info: www.fender.com
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Source: musicinstrumentnews.co.uk
