Furch launches new custom configurator
Furch Guitars has launched a new web-based custom guitar configurator, enabling customers to specify exactly the acoustic guitar they want, with their order handled by the local Furch dealer.
Furch’s Rainbow series, launched last year, can be customised with as many as 160 features that players can combine to meet their specific needs and preferences. Until now, the guitars had to be designed and the orders placed using a catalogue and list of options. Now, customers can use Furch’s new Rainbow Series online guitar configurator, which the manufacturer says will guide them through the process of choosing the features of a dream guitar.
Furch says the configurator is very intuitive. The ordering process starts with choosing the right- or left-handed option, the number of strings, and the body shape. The next six steps allow the selecting of such features as materials, appointments, inlays, finish, tuners, and accessories. In the last step, the selected features are displayed in a final overview together with a unique numeric code. The specifications can be either downloaded and printed out, or sent to a dealer of the user’s choice who will contact the buyer and subsequently arrange the manufacture of the guitar.
‘Over the years, interest in custom models has continued to grow, says Furch CEO Petr Furch. ‘We expect that the trend will continue in the upcoming years. In response, we’ve decided to meet the needs of players who wish to obtain a truly unique custom instrument. Last year in the spring, we introduced the Rainbow series, and now we’re launching the new configurator. Creating your own custom guitar has never been easier’.
In addition to being used to place an order; the unique codes assigned to each Rainbow series guitar serve other purposes. The configurator page contains a gallery of selected previously made Rainbow series guitars. Their unique codes can be entered to display a list of their custom features, which can be modified to create a new instrument without having to complete the entire configuration process.
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