“Legends never die”: Ross revived under Bud Ross’s grandson with new Era 6 pedals after failed JHS relaunch
After last year’s short-lived and turbulent JHS revival, Ross is officially entering a new chapter. The brand has resurfaced with the announcement of its upcoming Era 6 pedal line, and this time, the company is back in family hands.
Cameron Ross, grandson of founder Bud Ross, has taken over the reins, bringing the storied effects name back under the Ross lineage. “I am the Captain now,” Cameron writes in a post on Ross’s official Instagram page.
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The message goes on to thank players, collectors, and fans for shaping the return through years of passion and honest critique, adding that Ross Era 6 pedals have been rebuilt with “modern engineering” while staying true to the “warmth and character of the originals”.
“We’re starting with the core line you know and love – Compressor, Distortion, Chorus, Phaser, Fuzz – each rebuilt with player-driven improvements and the exacting standards of modern pedal design. Expect refined circuits, rugged builds, and updated features that make them more versatile and gig-ready than ever,” the post continues.
The Instagram announcement also confirms a Cyber Monday perk: all email subscribers will receive 10% off their first Era 6 preorder when the window opens.
Responding to comments, Cameron confirms that the pedals’ classic colours will remain untouched (“all colours will stay the same as the originals”). The new units will also be smaller to better fit pedalboards, with “internal enhancements” (“We listened to all the critiques and have implemented them in the new design”) and additional features to be detailed on the upcoming website.
This reboot follows the abrupt end of the JHS-led revival last November, when the company pulled the plug just 18 months after reviving the Ross line. Despite an explosive debut – 4,500 pedals sold in August 2023 – sales collapsed in 2024, with only 333 units moved all year.
JHS founder Josh Scott later described the project as a “leech” on his time and energy, announcing JHS would step away from legacy brand revivals entirely and return full focus to its own pedals.
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Source: www.guitar-bass.net
