Alice Cooper is releasing his own branded chocolate milk bottle
Classic Rock legend Alice Cooper has announced that, in conjunction with the Arizona-based Danzeisen Dairy, he’ll be releasing his own design of chocolate milk bottle.
The news was first shared last week by the Arizona-based marketing agency Ideas Collide, which posted an Instagram shot of Cooper himself posing in front of a green screen as part of an ad for the chocolatey milk beverage.
View this post on Instagram
We are rocking it for chocolate filming AZ rock legend @alicecooper ! Alice and Sheryl Cooper’s Solid Rock Foundation will be teaming up with @danzeisendairy to create a custom designed Alice Cooper milk bottle and a donation going to @alicecoopersolidrock and their efforts to support teens through music, art and dance. #alicecooper #rockitforchocolate #giveback
A post shared by Ideas Collide (@ideascollide) on Jul 9, 2020 at 3:36pm PDT
The move, a confident one from a man best known for the song Poison, joins many other rock ‘n’ roll beverage collaborations. Admittedly, this one stands out amongst the myriad alcoholic cross-promotions such as, to name just a few, Iron Maiden’s Trooper ale, Kiss’ Shout It Out chardonnay and AC/DC’s Thunderstruck Gin. Cooper’s creative input does seem to end at the exterior of the bottle, however, proceeds will be going to a good cause: his non-profit organisation, Solid Rock.
Over the weekend Solid Rock confirmed the plan for the branded bottle design. The foundation, started in 1995, provides free music, film, dance and art classes for youths in Arizona. “At Solid Rock, our goal is to provide a landing place for teens. This local sanctuary is provided to support an exciting and creative journey for teens,” reads a statement on Solid Rock’s website. Proceeds from sales of the chocolate milk will help fund the non-profit’s initiatives.
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Attention chocolate milk lovers! @danzeisendairy will be releasing this special edition @alicecooper chocolate milk bottle at your retail grocer and for home delivery across Arizona. Available this fall. Proceeds will benefit FREE teen music, art and dance programs at Solid Rock! #local #milk #chocolatemilk #ideascollide #danzeisendairy #support #partnership #creative #phoenix #mesa #nonprofit #teens #teencenter #milkman #alicecooper #supportyouth #arizona
A post shared by Alice Cooper’s Solid Rock (@alicecoopersolidrock) on Jul 10, 2020 at 1:56pm PDT
There’s no solid date as to when we’ll all be able to enjoy a glass of Alice Cooper’s chocolate milk, but it’s expected to hit shelves by around autumn of this year.
In related news, metal band Lamb Of God recently collaborated with Brewdog to release Ghost Walker, a non-alcoholic beer conceived by frontman Randy Blythe, who has been sober for a decade.
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