Fender Play partners with Samsung TV to bring Fender Play to its biggest screens yet
Fender Play has come a long way since its 2017 launch; while it originally focused on beginner-friendly lessons, Fender’s learning platform now offers something for guitarists of all calibres. Last year, we awarded it 9/10 – and now, thanks to a collaboration with Samsung, you can enjoy the service in an entirely new way.
While the Fender Play experience has previously been limited to mobiles and computer browsers, it is now available on Samsung TVs, too. The new Samsung TV app allows users to access the platform’s huge library of technique guides, theory lessons and feedback modes, all on your TV.
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“With video-based lessons on Samsung TVs, learning an instrument fits naturally into daily life and helps players reach goals faster,” Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics, explains.
“By bringing Fender Play to TVs for the first time, Samsung is turning the largest screen at home into a place to learn and play together,” he adds.
Alongside Fender Play’s extensive catalogue of lessons, spanning content for electric guitar, acoustic guitar, bass or ukulele, the TV app allows a fresh way to experience the app’s Jam Mode.
While Jam Mode does what it says on the tin – allowing users to ‘jam’ out to their favourite tracks – the TV version of the mode feels more immersive. The move to a bigger screen essentially turns your TV “into a stage”, with a customisable background to make you really feel like a rockstar.
“We are thrilled to bring Fender Play’s immersive learning experience to Samsung TV users, helping guitar enthusiasts take their skills to the next level,” Cliff Kim, President of the Fender Play Foundation, notes.
“Our mission has always been to educate and inspire players globally, and this partnership allows music lovers to learn, practice, and play with Fender Play’s high-quality, interactive lessons directly on their Samsung TV.”
For those interested in exploring Fender Play, our 2025 review praised the app for its sheer mass of content. With its varied selection of instructors and presenters, impressive library of tracks, and helpful feedback modes, its a great whether you’re a newbie or an established guitarist wanting to fine-tune your skills.
The app is set to drop in the first half of 2026, and will be free to download. Of course, you’ll need a Fender Play subscription, which costs £19.49 a month or £144.99 annually.
This isn’t the only news coming from Fender at the moment. Elsewhere, the guitar giant has taken a dive into the DAW market, launching its own fully-fledged DAW, Fender Studio Pro. The development comes after the company took its first baby steps into DAWs with Fender Studio.
Fender Studio Pro is essentially building on the bones Studio One Pro, the DAW Fender bought in 2021. At the time, purchase hinted that Fender was interested in crafting its own advanced DAW – and it seems 2026 is the time for it.
The company has also just introduced a new CEO, Edward “Bud” Cole, who will be taking the reigns officially on 19 January.
For more information, head to Fender Play.
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Source: www.guitar-bass.net
