Genzler’s back with Europe-wide distribution

Genzler’s back with Europe-wide distribution

Jeff Genzler, whose respected Genz-Benz was one of the casualties of the Fender/Kaman takeover is back with a new brand, Genzler Amplification, and a new Europe-wide distribution offering via Denmark’s Audiosupport.

‘We have been looking for a solution in Europe for some time and Audiosupport came up with a solution that fits right into our plans for Genzler Amplification in the EU,’ says Jeff Genzler. ‘We will be able to have all of our products on the ground, giving dealers across Europe a chance to buy smaller quantities at a reasonable price, fully serviced, and delivered anywhere in Europe within 48 hours. This is a very flexible and agile solution, as well as a great opportunity for us to grow the brand and service all dealers.’

Morten Larsen, CEO of Audiosupport, adds: ‘We are pleased to welcome Jeff Genzler on board. Not only is Genzler Amplification a new brand for us, but also the first to fit into our new distribution model, where we will be able to control and build a brand on the European market from the ground up.

‘Our relationship with Jeff actually dates back several years, but following NAMM 2018, it became clear to both of us that adding just another product is short-lived. We needed to come up with a whole new approach to a holistic distribution solution that covers warehousing, logistics, local marketing, sales, service and support. Fortunately, Jeff and his team are able to think outside the box, both with a view to innovative business and distribution solutions, as well as avoiding the temptation of just building another generic product line. The Bass Array concept is a great example of this.

‘So this is very exciting for us, and we look forward to growing the Genzler Amplification brand in Europe, while maintaining brand stability in terms of pricing and availability. We have worked very hard on the pricing for the Genzler Amplification line with Jeff in-order to determine the right price points, and Jeff has a great understanding of the market, which made entire process seamless and efficient. We have no doubt that this partnership will be a great solution for bass players across Europe.’

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