“This isn’t just, like, hooking up an image of my dad to ChatGPT. I know he would be into this.” Jack Osbourne responds to ‘AI Ozzy’ criticism
Jack Osbourne has defended his family’s plans to create a ‘digital’ version of his late father Ozzy Osbourne, insisting the project is far more sophisticated than “hooking up an image of my dad to ChatGPT”.
Last week, the Osbourne family revealed that they’ve teamed up with tech company HYPERREAL to build what they call “the digital DNA of Ozzy Osbourne, voice, image [and] movement”, with Sharon Osbourne noting “The things that you can do with that are just endless.”
The announcement has drawn a mixed reaction online, with some fans questioning the ethics of digitally recreating a deceased artist, and others calling it “a bit freaky”.
Speaking in a livestream on his YouTube channel last Friday (22 May), Jack pushed back on criticism of the project, arguing that the technology involved is much more advanced than people assume.
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“Here’s the thing – it’s gonna be so tasteful what we’re doing. It’s not gonna be fucking lame. And it’s really complex what we’re doing,” Osbourne says.
“This isn’t just like hooking up an image of my dad to ChatGPT. This is some high-level technology that we’re gonna be working with, and it’s gonna feel very real, and it’s kind of wild how it will be utilised.”
According to Jack, the idea was something his father had already been open to.
“It’s awesome. It’s really cool, and it’s something that I think my dad would be into,” he says. “We actually talked about it before he passed, about doing something like this. So, yeah. I know he would be into this.”
The project is being developed with HYPERREAL, the same company that created a hologram of Marvel creator Stan Lee, which debuted at 2025’s L.A. Comic Con.
“It’s kind of scary how it’s really very accurate,” Osbourne previously said of the project. “[Ozzy] will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it’s almost drag and drop. You could shoot a template for a commercial… literally prompt what you want Digital Ozzy to do in that commercial and you just drop it in. It’s that simple now.”
Ozzy Osbourne passed away last July at the age of 76, just weeks after his final live appearance at the Back To The Beginning farewell concert in Birmingham’s Villa Park.
The post “This isn’t just, like, hooking up an image of my dad to ChatGPT. I know he would be into this.” Jack Osbourne responds to ‘AI Ozzy’ criticism appeared first on Guitar.com | All Things Guitar.
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