Music China 2025 to Platform 600+ Fringe Events
With only weeks to go until Music China 2025, excitement is building for the return of Asia’s flagship fair in the musical instruments industry. Set to take place from 22 – 25 October at the Shanghai New International Expo Centre, this year’s show will amplify its role as a catalyst for learning and connection through an array of educational activities and live music events. Around 1,600 exhibitors will showcase their instruments and innovations, with the fair expected to attract over 120,000 trade buyers, industry experts, and music enthusiasts from 100 countries and regions. Designed to help attendees navigate future pathways for growth, the bolstered lineup of fringe events will address key topics and spotlight emerging trends, including artificial intelligence (AI) integration, sound healing, and the revival of traditional Chinese music. The extensive programme – complementing a strong product showcase – will drive progress by inspiring creative business strategies and expanding the music community.
Recognised as an industry benchmark and trendsetter, the 22nd edition of Music China will present over 600 fringe events that focus on new musical frontiers. The enhanced programme will offer a solid platform for professional development and musical exploration through forums, workshops, live shows, and interactive experiences, paving the way for industry transformation.
Where expert minds converge: knowledge-sharing, creative exchange, and business insights.
In response to evolving consumer preferences and market demands, Music China’s wide-ranging educational programme will provide industry professionals and musicians with essential insights, practical techniques, and fresh perspectives to stay ahead of the curve.
Highlights include:
- Industry Forum: dedicated to navigating new pathways, this year’s forum will delve into the outlook of the global musical instrument sector, examining major trends in manufacturing and market development. A key highlight will be the roundtable session titled “Trends, Prospects, and Breakthroughs: Shaping the New Future of the MI Industry”, where industry experts will discuss collaborative strategies for sustainable growth, shedding light on the direction for business development and fostering partnerships for success.
- Global Forum on Music, AI and Health: new to Music China, this forum will examine the use of music and AI in enhancing physical and mental well-being. In meeting room E1-M16, experts and scholars from around the world will shed light on the role of music in alleviating pain and anxiety, as well as cross-sector applications in wellness and cultural tourism, unlocking new avenues for growth.
- Music and Wellness+: located in Hall E3, the newly added programme will feature discussions that explore the emotional benefits of music for all ages. Attendees will gain practical insights into the market potential of music as a tool for holistic well-being, fostering new applications of musical instruments.
- Music X: the central innovation hub in Hall N3 will spotlight the latest advancements in music technology. Headlined by the International MIDI Forum on MIDI Technology Application and Development, Music X will also feature dynamic performances at the X Stage and a forward-looking agenda at the International Music Expo (IMX), which will dig into the utilisation of emerging technologies, AI, Web3, and new copyright framework. The curated events will uncover the possibilities of cutting-edge innovations, inspiring attendees to drive product development and adopt transformative business strategies.
- How-to sessions: spotlighting music education and retail opportunities, this series of workshops will deliver insights and strategies to help dealers, educators and retailers innovate and adapt to modern challenges. From devising effective enrolment tactics, integrating artistic education into schools, leveraging AI technologies, and developing content strategies to boost demand for offline music learning, the diverse sessions will equip businesses with critical insights for transformation and the best modern business practices.
Beyond these core sessions, a diverse range of learning opportunities await, with many designed specifically for technicians, educators, and students. These include the Advanced Piano Tuning Training Seminar, Violin-Making Workshop, Master Classes, Music China Academy, and Renyin Music Lecture Hall, just to name a few.
Mr Ernesto Roca, General Manager at Megalca Ventures Inc from Canada, shared his enthusiasm regarding the robust opportunities for professional growth: “I am particularly looking forward to the Industry Forum and courses at Music China. There is no better way to spark novel ideas than by learning from the insights and experiences of fellow industry players. It is the ideal platform to get a first look at the trends and sales approaches that are driving the global music landscape forward.”
Expanding the reach of music through vibrant live shows and workshops.
While professional development equips the industry with fresh ideas, knowledge, and skills, this year’s fair also leverages the power of shared music in cultivating a more inclusive and expansive community.
As public interest in cultural heritage and holistic well-being grows, several live musical events at Music China 2025 integrate these themes by tapping into the newfound market potential of Chinese traditional music and sound healing, and by making modern music more accessible. Through shared experiential moments, these uplifting experiences will help strengthen community bonds, foster passion, and nurture a broader base of music lovers, thus encouraging a united music ecosystem.
Highlights include:
- Reviving Ancient Melodies: A Celebration of China’s Musical Roots: in response to growing interest in China’s intangible cultural heritage, this new festival showcases traditional music through exhibits, performances, talks, and hands-on workshops, exploring the contemporary interpretation of folk music and its newfound potential. With support from the Shanghai Mass Art Center, it will highlight unique Chinese instruments – including the Jiangnan Sizhu and Yingzhou Pipa – via performances and craftsmanship demonstrations. The new initiative aspires to connect the new generation with the richness of traditional Chinese music.
- Music Healing Experience Workshop: in the first edition, fairgoers can engage with interactive workshops that explore the power of music to regulate emotions, via various case studies, demonstrations, and games, in Hall E3 at Booth D05. By highlighting the healing benefits of music, new opportunities emerge in the wellness space, offering participants fresh ways to connect with music, broadening its appeal to those seeking holistic wellbeing.
- Take the Stage at Music China: debuting this year, this open platform empowers all music enthusiasts to showcase their talent and share their creativity at the fair. This initiative nurtures the next generation of performers, while fostering a sense of community and inclusivity among viewers and participants.
- Never-Ending Music – Live Shows: outdoor stages will host exciting live performances spanning rock, pop, and contemporary genres. This year’s stellar lineup includes Hong Kong pop star Jun Kung, a renowned drummer, singer-songwriter, and producer, who will deliver a captivating performance as the ambassador of TAMA; the drummer and guitarist from Shin, a popular five-man rock band from Taiwan; and J Hall, the youngest Taiwanese Mandopop rock band. Leveraging celebrity appeal, these exciting performances will help draw diverse audiences and strengthen the universal appeal of music, ultimately helping to expand the music community and cultivate lifelong fans.
Other returning events include Activities for Elder Music Lovers, the 15th edition of “Shanghai Little Musicians,” and engaging Drum Circles, which are suitable for participants of all ages.
Mr Bin Wu, Expert Consultant of the China Musical Instrument Association, underscored the event’s impact on community-focused initiatives: “As one of the most substantial events in the field, Music China is more than just a trade show – it is a grand celebration of music. By fostering public engagement, music education, and cultural exchange, the show not only helps attract a broader audience beyond the industry but also inspires future generations, driving the sector’s sustainable growth.”
Music China is organised by Messe Frankfurt, the China Musical Instrument Association and Shanghai Intex Exhibition Co Ltd.
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Source: musicinstrumentnews.co.uk
