Inside Adam Hall's new €20m experience centre

Inside Adam Hall's new €20m experience centre

The brand new, state-of-the-art facility opened in Germany last week.

On Thursday, June 14, Adam Hall cut the ribbon on its brand new experience centre in Neu-Anspach, as the event technology solutions distributor welcomed the world’s pro audio press to check out the state of the art facility.

More than €20 million has been invested in the construction of two new building complexes, the Experience Center and the expanded Logistics Park. The new Experience Center at the equally new Adam Hall-Str. 1 has been specially designed for business customers, partners, organisations and employees and, as an ‘architectural hallmark’ of the Adam Hall Group, includes a fully-equipped product showroom, a large theatre auditorium for live shows and demonstrations, educational facilities for the newly-founded Adam Hall Academy, which as of June 18 offers a full seminar programme for the industry in conjunction with DEAplus, the German Event Academy organisation and the company restaurant coined “Come Together”. The integrated R&D and engineering department in the other half of the Experience Center houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for modelling and 3D prototyping.

“The dynamic markets of our time require courage, mobility, innovation and high customer orientation”, commented Adam Hall CEO Alexander Pietschmann on the implementation of the new Experience Center, which will serve “as open space for inspiration and creativity” for employees, customers, and partners. “The repositioning of the company underlines the identity of the Adam Hall Group and clearly defines our motivation and goals. The focus is on the wishes and requirements of our customers. We would like to create ideal conditions for professional users with innovative, user-friendly and powerful event technology solutions and give more people the opportunity to realise their creative ideas.”

“After over 40 years in the entertainment industry, we are proud to state that the Adam Hall name is well established amongst event professionals,” added COO Markus Jahnel. “Over the last ten years in particular, the company has grown considerably, continually developing to become a manufacturer and full-service provider for event technology, a fact which is once again emphasised by our comprehensive product portfolio for the pro audio, LED lighting, stage equipment and flightcase hardware sectors.”

The new Experience Center at the company’s German headquarters also accommodates the newly founded Adam Hall Academy, which offers theoretical and practical training courses. It features various computer-based workstations and an auditorium for up to 800 people, with fully configurable sound and lighting systems as well as stage technology. In conjunction with DEAplus (German Event Academy GmbH), the Adam Hall Academy offers a wide range of manufacturer-independent seminars, workshops and training in the areas of light, sound, rigging, video and media technology. Between June and December 2018 alone, there are already approximately 50 training days scheduled in both German and English. They are available to anyone interested in gaining a deeper insight into the industry and in developing their knowledge in the field of professional event technology.

Check out the video below for a look around the new experience centre. A full report on the new facility will feature in the forthcoming July/August edition of PSNEurope.

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