Coronavirus: Gibson launches the Gibson HomeMade sessions
Gibson has launched a new series of streamed sessions, the Gibson HomeMade sessions. The series aims to encourage social distancing, and will feature streamed concerts form a host of artists’ homes, as well as interviews and conversations.
The first episode, featuring Jared James Nichols, is available now. Take a look above.
Nichols said of the sessions: “In unexpected times like these, we all need to step back and focus on what is truly important in life and strip away from our day to day worries and see the bigger picture,”. “Spending time with loved ones and playing my guitar are the biggest joys in my life. I’m taking this time to enjoy just that! Nothing but love to my Gibson family for their dedication to unite us all with the gift of music!”
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The power of music unites us all. Let’s stay in, make music and connect, we’ll get through this together. #HomeMadeMusic. Join us in artist performances, interviews and conversations from all over the world with the Gibson HomeMade program to unite music lovers everywhere and bring support to our music community. Don’t miss the “Gibson HomeMade Sessions”, an ongoing program of full-length performances of original content from Gibson and Epiphone artists, all available on Gibson TV in support of the COVID-19 Relief Fund from MusiCares (The Recording Academy). The new MusiCares fund offers financial assistance to musicians, production crews and industry affiliated workers and creators impacted by the recent events. For more information on how to get help or donate visit @musicares . We are working together with our artists and industry partners, we working to shine a light on the important work that MusiCares does and is continuing to do through this time. #gibson #theoriginal #homemademusic
A post shared by Gibson (@gibsonguitar) on Mar 23, 2020 at 10:06am PDT
Cesar Gueikian, CMO of Gibson, said of the streaming initiative: “As world leaders in music, we are stepping in and bringing both legendary and new artists, music brands and industry partners together across the globe to launch Gibson HomeMade; a worldwide program to unite music lovers everywhere and spread hope through tough times.”
“The goal of #HomeMadeMusic is to immediately support our musicians and their current projects while they are at home,” added Beth Heidt, Gibson’s Global Head of Entertainment Relations. “Artist performances, intimate interviews and conversations from all over the world can be watched and shared from anywhere starting today, via all Gibson and Epiphone digital platforms on Twitter, Instagram, Facebook and Gibson TV on YouTube. We’re doing our part to bring the music community together to spread hope, inspiration and joy” adds Heidt. The “Gibson HomeMade Sessions” featuring exclusive, full-length performances of original content from Gibson and Epiphone artists, will be available on Gibson TV. Tune in to see appearances, performances and messages of support and love from Gibson, Epiphone and Kramer artists.
Slash also put in a word for the series, extolling the benefits of expressing yourself via the guitar “I first discovered guitar when I was a kid in Stoke on Trent, England. To me, guitar was the most exciting component of rock ‘n’ roll music. Which is the music I was weaned on. My Dad was a big enthusiast. And his brothers, my uncles were very serious rock ‘n’ roll aficionados. And that was my introduction. I find my emotions are best expressed through the guitar.”
Billy Gibbons of ZZ Top said of the initiative: “Tune in, sit down and enjoy a heaping course of Gibson Home Made Sounds! …and feel free to join in to add your own flavor of sonic sauce and stay safe”
“No matter where you are in the world music is our universal language. Creating and listening to music keeps us connected and we need it now more than ever,” added Lzzy Hale of Halestorm. “Stay Home, stay safe and we will all get through this together.”
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