Fender opens its first Artist Showroom in China
Fender has opened its first Artist Showroom in China, in Shanghai’s Xuhui District.
The Fender Artist Showroom Shanghai marks Fender’s fourth Artist Showroom worldwide, following locations in Tokyo, London and Nashville. It will serve both as a working space for Fender’s Shanghai-based artist marketing and product teams, and to offer “elevated services to Fender China’s extensive roster of artists”.
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The new showroom is housed within a two-storey building, with the first floor featuring a product display area, guitar tech station, and amp room – and regularly hosting community events including product trials, musician workshops and live performances – and the second floor serving as the workspace for the Fender China team.
Credit: Fender
“From London to Nashville, and Tokyo, each Fender Artist Showroom is more than just a physical location, it’s an emotional bridge connecting artists with the brand. It’s a place where musicians find inspiration and support, and where Fender gains direct insight from artists to co-create the future of music,” says Edward “Bud” Cole, President of Fender Asia-Pacific.
“Today, we are proud to extend this bridge to Shanghai – a dynamic, inclusive, and international metropolis. This move is not only a key extension of our global strategy but also a solid commitment reflecting our firm belief in the future of the Chinese market and our long-term investment here.”
Credit: Fender
“At Fender, we are committed to accompanying musicians and players at every stage of their music journey,” says Peggy Dai, General Manager of Fender China.
“With the establishment of Fender Artist Showroom Shanghai, we look forward to listening more directly to the voices of local musicians and players, translating their feedback into enhanced services and products that better meet local needs.”
With its new Artist Showroom Shanghai, Fender says it looks to “deepen artist relations and community cultivation”, while integrating “Fender’s brand spirit with Chinese music culture”.
Credit: Fender
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