Meet your heroes and try out the latest gear at Sweetwater’s GuitarFest 2025
Last August, Sweetwater hosted its very first GuitarFest, allowing the public to get hands-on with new products from top guitar brands, engage with brand representatives and meet their favourite musicians – and its happening again this year.
The second annual GuitarFest will take place on 27 September at Sweetwater’s Fort Wayne, Indiana campus.
Manufacturers such as Gibson, Fender, Marshall, and more will be in attendance, allowing the public to test out new guitars and quiz brand reps. It’s also just a great opportunity to mingle with fellow guitar lovers.
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While nobody has been announced just yet, Sweetwater has teased that multiple “major artists” will be making appearances throughout the day, including meet-and-greets and signings.
The festivities will serve as the grand finale of Sweetwater’s Guitar Month sale. The sale will see a slew of exclusive in-store deals popping up over an 8-day period, kicking off on 20 September.
GuitarFest is completely free, but you do need to register for entry. Early registration is already available via Sweetwater’s website, where the company will continue to post updates on artist meet-and-greets, planned activities, and more.
“We’re thrilled to bring GuitarFest back for its second year,” says Samantha Hunter, director of artist relations and campus events at Sweetwater.
“We’ve taken everything we learned from last year’s event – along with the valuable feedback from attendees – and used it to make the experience this year even better.”
“We truly believe 2025’s GuitarFest will be an unforgettable celebration for music lovers of all kinds,” she concludes.
The free festival is just one of many ways Sweetwater gives back to the community. The company’s 2024 Impact Report shared that the company’s Guitar Workshop recycled over a quarter of a million guitar strings last year, as well as generating 1.4 million kilowatt hours of electricity across its Fort Wayne campus’ 93,000 feet of solar roof panels.
If you’d like to get a sense of what GuitarFest has to offer, YouTuber Masters of Shred posted a thorough vlog of the 2024 experience, showcasing the wide variety of guitars, pedals, amps and artist signings on offer.
Registration to attend GuitarFest is open now. Browse all your favourite products over at Sweetwater.
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Source: www.guitar-bass.net
