Metallica team up with UK blood services to urge fans to donate ahead of UK tour
Metallica are encouraging fans across the UK to roll up their sleeves for a different kind of heavy lifting this summer, having teamed up with blood services to promote donations ahead of their upcoming UK tour dates.
The initiative marks the first time the band have collaborated with UK blood services, working with the Welsh Blood Service alongside NHS Blood and Transplant (NHSBT) and the Scottish National Blood Transfusion Service.
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As part of the campaign, donation sessions will be scheduled around Metallica’s UK tour stops, including their show at Cardiff’s Principality Stadium on 28 June, as well as dates in Glasgow and London.
In Wales, dedicated blood donation drives will run across the week before and after the Cardiff concert, making it easier for fans to contribute around the gig schedule.
A spokesperson for the band says the partnership builds on similar initiatives in other countries during the M72 World Tour: “Wherever we go on tour, we want to give something meaningful back to the communities that welcome us. We’ve seen in the United States and Australia how working with blood services can help raise awareness of blood donation and support patients, and we’re excited to bring that same approach to the UK.”
“As we close out the European leg of the ‘M72 World Tour’ in the UK, we’re asking fans to step up and be part of something bigger than the show. Looking out for one another and supporting those who rely on donated blood every day is a simple act that can make a powerful difference.”
UK blood services have highlighted the constant need for donations, noting that blood has a shelf life of just 35 days, making regular contributions essential to maintain supply. Donors play a crucial role in supporting patients undergoing cancer treatment, new mothers, people living with conditions such as sickle cell disease, and those affected by medical emergencies.
The band’s charity foundation, All Within My Hands, has already supported similar drives throughout the tour. A previous US campaign in Philadelphia reportedly collected 152 units of blood.
Alan Prosser, director of the Welsh Blood Service, describes the collaboration as a significant moment for donor awareness in the UK.
“This is a truly unique moment for blood donation across the UK,” he says. “Partnering with a band of Metallica’s global reach allows us to connect with new audiences and shine a spotlight on the ongoing need for blood.”
“Just as metal music runs strongly through Metallica fans’ veins, so does the blood which gives the power to save up to three lives with every donation.”
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View the full list of tour dates at the Metallica website.
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