“So just the UK fans that get mugged off then?”: Fans react after Oasis confirm dynamic pricing won’t be used for newly announced North America dates
When Oasis confirmed they’d be reuniting in 2025 for a world tour, the hype was quickly dulled when Ticketmaster’s dynamic pricing model meant some fans had to pay significantly more than face value to lock in their chance to see the Britpop icons live.
Dynamic pricing effectively refers to a pricing model where the amount a customer pays for a good or service fluctuates in real time depending on market demand. It’s sometimes called surge pricing.
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Now, after what should have been one of the biggest band reunion announcements of all time was marred in such a way, Oasis have confirmed that dynamic pricing will not be used for their newly announced North America dates.
Adding to the string of lined up UK and Ireland shows, the Gallagher brothers recently revealed they’d be heading to North America to play five stadium shows in Toronto, Canada (24 August), Chicago, Illinois (28 August), East Rutherford, New Jersey (31 August), Los Angeles, California (6 September), and Mexico City (12 September).
A new statement posted to the band’s social media channels titled “Official statement from Oasis’s management” reads: “Ticketmaster’s dynamic pricing model will not be applied to the forthcoming sale of tickets to Oasis concerts in North America.”
It goes on: “It is widely accepted that dynamic pricing remains a useful tool to combat ticket touting and keeps pricing for a significant proportion of fans lower than the market rate and thus more affordable.
“But, when unprecedented ticket demand (where the entire tour could be sold many times over at the moment tickets go on sale) is combined with technology that cannot cope with that demand, it becomes less effective and can lead to an unacceptable experience for fans.
“We have made this decision for the North America tour to hopefully avoid a repeat of the issues fans in the UK and Ireland experienced recently.”
Naturally, UK and Ireland fans who feel they’ve been hard done by by Ticketmaster’s dynamic pricing model have been venting their frustrations on social media, with one replying to Oasis’s post: “So just the UK fans that get mugged off then?”
The comments section of that post has since been switched off and all comments deleted following the backlash.
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Another user on Reddit writes: “If they’re acknowledging that it’s an ‘unacceptable experience’ for fans, then they really need to partially refund the UK fans who’ve had the experience they’re talking about.”
“While people did pay the higher prices,” another Reddit user writes, “it’s not like they had much choice – either pay the extortionate price or miss out altogether. They’re admitting that dynamic pricing led to an ‘unacceptable experience’ shows there was an issue.
“Businesses often compensate customers when they recognise mistakes. Why should UK fans be left paying inflated costs when they’re fixing this for the US tour? It’s not about what fans were ‘willing to pay’ but about correcting a situation that was clearly flawed from the start.”
No dynamic pricing for North American tour byu/erich0779 inoasis
Tickets for Oasis’s 2025 North America tour go on sale Friday, 4 October at 12pm local time.
You can sign up for pre-sale now via their official website.
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