Aurora Music Works Named Exclusive UK Distributor of Dean Guitars
Aurora Music Works is proud to announce its appointment as the exclusive UK distributor for Dean Guitars, the iconic American brand recognised for its famous designs and enduring influence in rock and metal for over four decades.
The partnership will make Dean’s range of electric guitars available to players in the UK, Ireland and Switzerland, through Aurora’s growing dealer network.
Founded in 1977 and now headquartered in Tampa, Florida, Dean Guitars has long been a go-to for players who value tone, individuality, and attitude. From the legendary Dimebag Darrell to Michael Schenker and Kerry King, Dean has built a global legacy on stage and in studios.
“Dean Guitars isn’t just a guitar company — it’s a symbol of identity for generations of players,” said Tim Lobley, Director of Aurora Music Works. “This partnership is about more than distribution. It’s about delivering that legacy, energy, and freedom of expression to musicians across the UK.”
This marks another milestone in Aurora Music Works’ expansion, following successful distribution deals with brands such as Maybach, Kauffman and Fenech.
“ On behalf of the entire team at Dean we welcome our partnership with Aurora Music Works, bringing our iconic Dean brand to our consumers in UK, Ireland and Switzerland. In speaking with Tim and his team, they share a vision for Dean that aligns perfectly with ours, and we look forward to growing this partnership for years to come” – Pam Rubinson, Owner of Dean Guitars
“We’re incredibly proud to partner with Aurora Music Works to strengthen our presence in the UK,” said Patrick Schuleit, President of Armadillo Enterprises.
“Their deep understanding of the guitar market — from the shop floor to the artist’s stage — makes them an ideal partner to carry our legacy forward. We’re excited about what’s ahead.
Aurora Music Works will oversee all aspects of Dean Guitars’ UK presence, including wholesale distribution, artist relations and retailer support
About Dean Guitars
Founded in 1977, Dean Guitars is a globally recognised guitar brand whose bold designs and commitment to tone have made it a fixture in rock, metal, and alternative music. Known for iconic models like the ML and Cadillac, Dean continues to drive guitar innovation through its USA Custom Shop. www.deanguitars.com
About Aurora Music Works
Aurora Music Works is a UK-based distributor and creative partner to premium, independent, and artist-driven guitar brands. With a curated dealer network and focus on storytelling, tone, and community, Aurora supports builders and brands in connecting with passionate players across Europe. www.auroramusicworks.com
Media & Trade Contact
Music stores interested in collaborating with Dean Guitars can contact AMW Business Development Manager Dave Chadwick via email at dave@auroramusicworks.com or visit their website at www.auroramusicworks.com
Aurora Music Works
Ormskirk, UK
Email: hello@auroramusicworks.com
Retail & dealer enquiries: dave@auroramusicworks.com
+44 7955269392
The post Aurora Music Works Named Exclusive UK Distributor of Dean Guitars appeared first on Music Instrument News.
Source: musicinstrumentnews.co.uk
