D’Addario Launches String Finder
D’Addario is proud to announce the launch of String Finder, a first-of-its-kind tool designed to help players find their perfect string set.
Whether you’re a beginner who’s unsure where to start, or a seasoned musician looking for a new sound, finding the best set of strings can be a daunting task. To make that process easier and more intuitive, D’Addario set out to create a recommendation engine to guide players through the decision making process. Tapping into their decades of string making expertise, D’Addario teamed up with Cartful Solutions to develop a simple, but powerful tool that sifts through over 5,000 possibilities to identify the best set of strings for each player’s sonic needs.
“String Finder was conceived out of the insight that most players, across all levels of experience, are overwhelmed by the number of options available and lack the detailed knowledge to wade through thousands of options to find strings that are best suited for their instrument, playing conditions, and stylistic goals,” says Andrew Whitelaw, Global Director of Strategy. “Too often, players default to what they’ve always used, because exploring is time-consuming, mind-numbing, and expensive. We built String Finder with the goal of taking the guesswork out — making it fun and easy to optimize your performance.”
The user experience is simple. Players answer a series of questions about their instrument, playing conditions and style and allow the tool to find the ideal list of strings. Questions cover:
- Instrument Type
- Playing Environment
- Strumming Style
Once completed, users receive their results with a “Best Match,” as well as other viable options to choose from.
String Finder is currently available for Acoustic, Electric, Bass, and Classical Guitar, Ukulele, Banjo, and Mandolin Players.
The perfect set awaits. Try String Finder today, http://ddar.io/StringFinder.PR.
D’Addario & Company, Inc.
D’Addario is the world’s largest manufacturer of musical instrument accessories, marketed under several product brands: D’Addario Fretted, D’Addario Orchestral, D’Addario Woodwinds, Promark Drumsticks, Evans Drumheads, and Puresound Snare Wires. A family-owned and operated business with roots dating back to the 17th century, D’Addario now has over 1,100 employees worldwide, and manufactures 95% of its products in the U.S. while utilizing Toyota’s Lean manufacturing principles. D’Addario musical accessories are distributed in 120 countries, serve more than 3,300 U.S. retailers, all major e-commerce sites, and are the preferred choice of musicians worldwide such as, Keith Urban, Zac Brown, Brandi Carlile, Dave Matthews, Gary Clark Jr., Chris Thile, Ry Cooder, Joe Satriani, Julia Fischer, Anderson .Paak, Kacey Musgraves and more.
The D’Addario Foundation believes in the power of music to unlock creativity, boost self-confidence, and enhance academics. D’Addario also reinforces its role as a social and environmental leader with initiatives such as Playback and PlayPlantPreserve.
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