D’Addario UK Appointed Exclusive Distributor for XVIVE in United Kingdom & Ireland
D’Addario UK Ltd, a subsidiary of D’Addario & Company, Inc., has been appointed exclusive distributor for XVIVE in the United Kingdom and Ireland. XVIVE’s innovative wireless and pro audio products are already established in the region, and this new partnership will strengthen the brand’s presence across Pro Audio, DJ, and MI (Musical Instrument) retail channels.
With a proven track record in sales execution, marketing, and logistics, D’Addario UK will leverage its deep customer relationships and international resources to scale XVIVE’s visibility and adoption. The collaboration will focus on expanding market reach, strengthening retail presence, investing in marketing, and supporting new product launches, including the 5.8GHz wireless systems designed for guitarists, DJs, and content creators.
Quote – Tom Bacon, General Manager, D’Addario UK
“We are delighted to partner with XVIVE in the UK and Ireland. Our team is excited to bring their innovative wireless and pro audio products to more musicians and creators, and to work closely with XVIVE to grow the brand across all channels.”
Quote – Vicky Nie, General Manager, XVIVE
“Xvive considers D’Addario to be one of the legendary companies in our industry, so it’s a great honour to embark on a new chapter with them in the UK and Ireland. We look forward to many years of growth and success together.”
About XVIVE
Founded in Shenzhen, China, XVIVE designs and manufactures professional audio solutions, including wireless systems, effects pedals, and recording tools. With a focus on innovation, affordability, and reliability, XVIVE products are used by musicians and creators worldwide. www.xviveaudio.com
About D’Addario & Company, Inc.
D’Addario is a global leader in the design, manufacturing, and distribution of musical instrument accessories, including strings, drumheads, reeds, mouthpieces, drumsticks, and more. Headquartered in New York, D’Addario is a family-owned company with operations across North America, Europe, and Asia, and its products are sold in over 140 countries worldwide.
In the UK, D’Addario operates a dedicated distribution arm, supplying leading retailers with its own portfolio as well as selected complementary brands. With world-class logistics, customer support, and a focus on building long-term partnerships, D’Addario brings the strength of a global organisation together with local market expertise. www.daddario.com
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Source: musicinstrumentnews.co.uk
