Fender aims to boost ukulele sales with new lessons
Fender is aiming to give interest in the ukulele a boost with the latest expansion to its Fender Play online lessons, designed to help beginners ‘…master chords and riffs in minutes’.
The new programme follows on the heels of the Fender Play app’s release for guitar in 2017 and is timed to coincide with sales of Fender’s California Coast Series ukuleles.
‘Just like guitar, ukulele lessons are bite-sized and delivered in high-quality video by experienced instructors. The fun selection of feel-good ukulele songs are familiar and easy to learn. New players will be encouraged to pick up and play as they progress quickly through lessons that are guided, active, integrated and song-driven,’ Fender says.
The lessons offer 82 skills, including fingerstyle, and “world rhythms” including reggae and calypso strumming as well as montuno rhythm.
New players can sign up for a free 30-day trial at Play.Fender.com, thereafter the price is £9.99 / €9.99 a month. Additionally, new players have access to a year of unlimited lessons for £89.99 / €89.99, giving them the opportunity to learn ukulele, electric or acoustic guitar at their convenience. Later, Fender Play will add bass lessons, as well as new R&B and metal genre paths for acoustic/electric guitar.
Fender Play for ukulele is available now on iPhone, iPad, Android devices and desktop. The app is available in the United States, United Kingdom and Canada, and can be accessed globally in 36 countries in English.
Info: www.fender.com
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Source: musicinstrumentnews.co.uk
