Gibson x Marc Jacobs Iconic Brands Partners for Joy Collection this Fall

September 22, 2025

Gibson has partnered with iconic fashion house Marc Jacobs as part of the brand’s limited-edition JOY collection this fall. A fun fusion of wearable art and joyful expression, the Gibson x Marc Jacobs JOY collection features one special Gibson Les Paul Standard “Daisy Joy” design created in partnership with Marc Jacobs, as well as additional Gibson Les Paul Studio guitars designed by London-based artist and illustrator Hattie Stewart. In total, eight customised Marc Jacobs Gibson Les Paul guitars have been created. Four of these guitars are available exclusively at The Corner at Nordstrom NYC (call 212-295-2000 to purchase), and guitar straps and picks are also available online HERE and HERE.

“Music and fashion have always fuelled each other, and this collaboration is Gibson’s way of celebrating that connection,” says Jenny Marsh, Global Director of Cultural Influence and Artist Programs at Gibson.

Above: Gibson x Marc Jacobs JOY capsule collection Gibson Les Paul Studio guitars featuring artwork from Hattie Stewart.

Above: Gibson x Marc Jacobs JOY capsule collection Gibson Les Paul Standard guitar with “Daisy Joy” design created by Marc Jacobs is available exclusively at The Corner at Nordstrom NYC.

Above: Gibson x Marc Jacobs JOY capsule collection guitar strap featuring artwork from Hattie Stewart, is available now in black, white and yellow, via Nordstrom: HERE.

Above: Gibson x Marc Jacobs JOY capsule collection set of six Gibson guitar picks featuring artwork from Hattie Stewart; available now via Nordstrom: HERE.

During NY Fashion Week, fans and Marc Jacobs himself brought the JOY capsule collection to life with a launch party at The Corner at Nordstrom NYC. The crowd of fashion and art insiders including Whoopi Goldberg, Derrick Adams, June Ambrose, Abi Hoffman, and more enjoyed a special live music performance from Gibson Spotlight Artist Los Angeles-based alt pop singer-songwriter Devon Thompson, who released her new single “Wishing” this week, watch/listen HERE, and view photos from the Marc Jacobs NYFW event HERE.

“Getting to perform with two of the most iconic brands in history, Gibson and Marc Jacobs for NYFW was nothing short of life changing–I thrived,” says Gibson artist Devon Thompson. “Fashion is music, and music is fashion. They’re nothing without each other, and I am nothing without them. I know in the future I will be doing a lot more work in the fashion industry when it comes to Gibson and my music.”

Now through October 5 at The Corner at Nordstrom NYC (1776 Broadway, corner of 57^th and Broadway), fashion and music fans can visit the immersive pop-up experience of the Marc Jacobs JOY collection for this limited edition capsule that explores the intersection of art and fashion through visual storytelling expressive design. Immerse yourself in the world of visionary artists and unexpected items from Gibson including customized Gibson Les Paul guitars, straps and picks, as well as collaborative accessories, signature bags and ready-to-wear items from Moleskine, maxbone, Crayola, Mattel, Converse, SHUT and more, all presented in a gallery-inspired installation with interactive rooms.

Expect additional global events to be announced in select Marc Jacobs boutiques worldwide, and more exclusive gallery-inspired pop-ups at Nordstrom NYC, Galeries Lafayette in Paris, Isetan in Tokyo, The Standard High Line in New York, as well as events in London and Art Basel in Miami. This next phase of the campaign underscores a core Marc Jacobs belief: the future of fashion lies not in following trends, but in creating cultural moments.

Above: Gibson Spotlight Artist Devon Thompson and Marc Jacobs at the Marc Jacobs JOY capsule collection launch event at The Corner Nordstrom NYC. Credit Yvonne Tnt/BFA.com.

Above: Devon Thompson performs live with the Gibson x Marc Jacobs customized Les Paul at the Marc Jacobs JOY capsule collection launch event at The Corner Nordstrom NYC. Credit Yvonne Tnt/BFA.com.

Fall 2025 marks a season defined by vibrant, unapologetic JOY at Marc Jacobs. The brand has unveiled the next chapter in this bold and expansive creative initiative: a limited-edition capsule collection that explores the intersection of art and fashion through visual storytelling and expressive design. This launch continues the season-long celebration of JOY brought to life through cultural partnerships and immersive experiences.

Created by Marc Jacobs in collaboration with renowned artists David Shrigley, Derrick Adams, and Hattie Stewart, the limited-edition capsule collection reflects their own visual language to shape a collection that blurs the boundaries between art and fashion. Known for culture-defining creative collaborations that extend beyond fashion, Marc Jacobs has spent the past year developing this collection with these three distinctive voices in contemporary art.

The result is a vivid expression of joy, translated into ready-to-wear, accessories, and signature bags. Stewart’s pop-surrealist florals and characters offer a psychedelic burst of optimism, Shrigley’s satirical wit channels the absurdity that sparks laughter and lightness; and Adams’ vibrant geometries celebrate color, rhythm, and play. Together, their work transforms the collection into a wearable gallery of creativity’s most uplifting emotion: joy. Each piece is a celebration of self-expression and a reminder that joy is meant to be worn.

Marc Jacobs invited a circle of like-minded partners to interpret the JOY campaign through their own iconic products. From customized Gibson Les Paul guitars, straps and picks to Converse sneakers, and SHUT skateboards to Brompton bikes, vibrant Moleskine journals, collectible box sets of premium Crayola adult creative tools, luxe pet accessories from maxbone, and two Barbie dolls wearing one-of-a-kind miniaturized styles from the collection – each item becomes a joyful canvas for this artistic collaboration. A multi-sensory journey, the JOY campaign was shot by Nick Newbold and styled by Stella Greenspan.

About Gibson artist Devon Thompson:

Born in Los Angeles early this century Devon Thompson found her home listening to music. The Sundays, The Smashing Pumpkins, The Smiths, and Paramore permeated her early years. By the age of 19, Devon had been playing Los Angeles clubs with her bands for many seasons. Devon’s recordings thus far have encapsulated the shimmering, delicate, ethereal haze of alt/indie shoegaze, while also embracing the more gritty, heavy aspects of alternative rock. A Gibson Spotlight Artist, last year Devon released her debut EP SKIN HERE, which spawned her biggest single yet, “Sharp Teeth” HERE.

About Gibson:

Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for over 130 years. Founded in 1894 and headquartered in Nashville, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by all Gibson brands. Explore more at Gibson.com, Gibson App, and on Gibson TV, follow us on Instagram, Twitter and Facebook, and visit us at the Gibson Garage Nashville and the Gibson Garage London.