Lunastone Restructure Puts Steen Grøntved Back in the Driver’s Seat
The engineering mind behind the Danish effect pedal company, Steen Grøntved, once again sets the direction for Lunastone Pedals.
(8 January 2020, Copenhagen, Denmark) Steen Grøntved founded Lunastone Pedals in 2011 and hired a CEO in 2016 to allow him to focus entirely on product development.
Now, Grøntved takes back control due to a fundamental wish for different directions for the company in the future. “While I have supported the mass production initiatives in recent years, I also feel that the right direction moving forward is to focus exclusively on high-end pedals produced in Denmark in smaller batches,” Steen Grøntved elaborates.
“I am a guitarist first of all, and the very idea of making my own pedals came from specific needs I found that I had on gigs out there. That is what drives me, and I find it more interesting to develop pedals such as the Three Stage Rocket MIDI that may not have a very broad mainstream audience, but will be a perfect match for players with specific needs. I am very excited to now be headed entirely in that direction.”
Lunastone pedals have always been designed and developed in Denmark, but production was moved abroad as part of the previous economy of scale initiative. Now, production will be taken back home to Denmark and pedals will be made in smaller batches. Customers will still be able to find Lunastone Pedals at dealers throughout the world.
Finally, under this new setup Lunastone continues to develop new products and guitar players can look forward to new pedals and innovative designs during 2020.
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