Red Chilli Audio Named Exclusive UK Distributor of Cream Guitars

September 23, 2025

Red Chilli Audio is proud to announce that we are now the exclusive UK distributor for Cream Guitars – the bold, rule-breaking brand redefining the electric guitar. With high-profile endorsees including Zakk Wylde, Steve Vai, McFly, Shakira, and Z Bosio, Cream Guitars are rapidly gaining global recognition for their unmistakable tones and revolutionary designs.

This marks the first time Cream Guitars has partnered with an official UK distributor.

“This is the first time Cream Guitars has had an exclusive UK distributor, and we’re over the moon to be working with them. Their company ethos and values are very similar to our own, and the level of detail and design on these guitars is fantastic. We’re looking forward to promoting the brand further in the UK.” Steve Helm, Managing Director of Red Chilli Audio.

Cream Guitars: The Evolution of the Guitar

Founded in Monterrey, Nuevo León, Mexico, by CEO and designer Luis Ortiz, Cream Guitars was created with one vision: to break the rules of traditional guitar design.

Every element – from body shapes and tones to finishes and ergonomics – is reimagined to enhance playability and spark creativity. Using only premium components and years of prototyping, Cream Guitars now deliver high-end instruments that are as unique as the musicians who play them.

Highlights include:

Head-turning finishes: from glitter and natural pressed flowers to colour-changing bodies
Global protections: copyrighted shapes, registered designs, and patents pending
Signature tones and ergonomics: built for creativity and comfort

“We challenge ourselves to build guitars with their own unique look, great ergonomics, reliable components and, of course, our signature tones. We are breaking the rules on how a guitar should look, sound and most importantly, how it makes you feel.” – Cream Guitars

A New Era for UK Musicians

This exclusive partnership will introduce UK players to a new standard in craftsmanship, creativity, and sound. With Cream Guitars, Red Chilli Audio aims to inspire musicians across the UK to take their playing – and their stage presence – to the next level.

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