Wrangler ® Jeans and Fender ® Celebrate 75 Years of Cultural Heritage with New Collaboration
Wrangler®, recognized worldwide as a true American heritage brand and iconic leader in denim, and Fender Musical Instruments Corporation (FMIC), the world’s leading guitar manufacturer, today announced an exclusive collaboration marking 75 plus years of cultural influence. Emblematic of self-expression and independence, the two brands have come together to launch Wrangler x Fender, an exclusive collection of denim and graphic tees bringing to life the rich heritage of each icon, celebrating their ability to blaze new trails, set trends and shape sounds. The covetable collaboration is built around the defining black and blue lived-in denim uniform worn by guitarists for decades.
“Wrangler and Fender each have origin stories rooted in the creation of practical and functional products,” said Holly Wheeler, vice president global marketing – Wrangler. “As denim styles have evolved over the years through fits, finishes and function, the driving role guitar driven music has played in fashion is undeniable. We’re excited to have these two American icons join together to launch the Wrangler x Fender collection as we honor the artists and legends who have inspired us, and celebrate with the fans who have been moved by the music.”
For many musicians, Wrangler and Fender have been part of their musical and stylistic expression, making the guitars they’ve played and the blue jeans they’ve worn not just sought-after, but timeless tributes. True to the brands’ shared history of authentic connections with award-winning players, the Wrangler x Fender launch campaign features several notable faces from the music industry, including rock ‘n roll progeny and acclaimed fashion model Georgia May Jagger, and country artist and songwriter Orville Peck.
“As trends in music and fashion continue to evolve, Fender remains at the forefront of championing new soundtracks to match new styles. Through partnering with Wrangler, Fender is able to inspire musicians, creatives and fashionistas alike,” said Richard Bussey, Vice President Accessories, Lifestyle and Licensing at Fender. “At its core, both music and fashion are about expressing your truest self. The exclusive Wrangler x Fender Collaboration forms a tightly woven bond between the music and fashion industries, inviting all generations of creatives to celebrate their personal flare.”
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