2018 NAMM Show expansion details – show map released
NAMM has just released a map of next January’s much anticipated Winter Show in Anaheim, scheduled for 25th-28th January, in a greatly expanded format.
Namm says the Show, which annually draws 100,000 attendees from 139 countries and regions, will take on a new look in the form of communities across the show floor, including expanded event technology and pro audio areas; the addition of a new building, Anaheim Convention Center North (ACC North); as well as a new education and professional development campus, curated by a variety of industry leading experts in their respective fields.
The newly released map shows how the new look show, will be presented. ‘Product communities’ as NAMM calls them, will include stringed instruments, school band and orchestra, fretted instruments (acoustic and electric), percussion, keys (pianos, keyboards and synthesisers), pro audio and sound, stage and lighting, as well as distributors, publishers, retail services and more.
Significant new introductions will include Event Technology: a new area of the show showcasing lighting, rigging, DJ, sound, special effects and staging products and services. Visitors will be able to test-drive new products on the spot and engage in one-on-one conversations with leading experts and buyers.
Also new will be Pro Audio and Sound: covering pro audio and live sound format this area promises innovations and new product launches in recording, live sound, installation, A/V, broadcast, and post-production, along with consumer electronics, software, DJ, and technology.
The growth of the official NAMM campus includes an expansion of NAMM’s education programs, which will be relocated to the Hilton Anaheim. Covering four floors, the new Hilton Anaheim education campus: ‘…will offer attendees the chance to mix and mingle between professional development disciplines and opportunities to enhance careers and grow their businesses and knowledge’.
In addition to the expanded education opportunities from the Audio Engineering Society’s new format: AES@NAMM Prosound Symposium: Live and Studio, there will be ‘Event Tech’ education, in the areas of lighting, stage and production, offering a ‘robust schedule’ curated by Entertainment Services and Technology Association (ESTA) and experts from Lighting and Sound America, Stage Directions, Front of House, Projection Lighting and Staging News magazines. TEC Tracks, which offers free education for emerging pro audio professionals, will also be found in the Hilton. The NAMM Idea Center will remain in the lobby of the Anaheim Convention Center. Badge registration for non-NAMM members will open on August 30. Schedules for all educational sessions will be announced in the coming months.
For those who have the energy following a day at the show, evening events promise to be more comprehensive than ever and will include the new-to-NAMM Parnelli Awards (Friday, 26th January). Other events to be held over the course of the show include the pro audio and sound recording NAMM TEC Awards (Saturday, January 27), concerts on The Grand Plaza Stage, and: ‘…a myriad of other interactive events and opportunities’.
A map of The 2018 NAMM Show can be found here: https://www.namm.org/node/37005
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