Aim Audio – Launch of New Microphone Brand
Aim Audio® is an all-new pro-audio brand led by a very experienced team of industry professionals. Launching with ground-breaking and stunningly beautiful mics, each model has been conceived entirely from the ground up, to help change the studio microphone world forever. Based in the heart of Europe, Aim Audio state “we’re also bringing back volume production to Berlin, the home of the Studio Condenser Microphone.”
Showcasing the launch on their booth at NAMM 2024, Aim Audio will be presenting two new microphone models; INSPIRE, a multi-pattern model and the cardioid ESSENCE. In addition, they we will be showing ORBIT, their revolutionary Shock Mount.
Made in Berlin, Germany, these new high-performance models contain many world ﬁrsts and come with a host of unique and useful innovative features, including their patent-pending Switchable Electronic/ Transformer output stage. From a direct, beautifully open and fast response, to smooth and intimate sounds with sparkling harmonics and deep lows, plus the ability to compare on the ﬂy, all should help to make Aim Audio mics become a top choice – wherever and for whatever source users wish to use them on.
From the outset, the Aim team wanted to discover how the feel, look and exactly what makes a microphone tick. The aesthetics are a result of a collaboration with one of the world’s top Industrial Design teams in Germany. During this process, they sought to not reinvent the wheel for the sake of it, but improve usability and ergonomics for studio and stage and bring mics into the future. All while still having a deep and respectful nod to the past. At the same time, they desired to make their products as affordable as possible, so more musicians and engineers can beneﬁt from their new technology.
Their electronics have been conceived by their engineering team to not only aspire to be as good as the best that is on the market today, but also exceed many of our competitors at the same price level. AIM also believe they have added genuinely useful innovations to the mix. The sound of the microphones has also been cross checked and blind tested by a leading panel of studio engineers, musicians, voice artists and inﬂuencers all over the world and the style and tonality of their hand-made capsules were chosen entirely by ear.
Bruce Davidson, Co-Founder commented: “We’ve been working on this project for a few years now. Doing much of this during a pandemic didn’t make it as straightforward as it could have been.
However, despite the challenges the world presented us with, it has been a fun, sometimes intense, yet ultimately rewarding development process and with a great team of true experts in our ﬁeld. All of us at Aim Audio can’t wait for the world to see, hear and use our new creations that we are immensely proud of.”
Main features for the ESSENCE model include:
- All-metal housing with unique and beautiful oval design
- Class-leading audio Performance with quality electronics (>140 dBA internal headroom*)
- Switchable between Electronic or Transformer Balanced Output
- Custom-wound Toroidal Audio Transformer with VITROPERM core
- 1” Large Diaphragm True Condenser Capsule (6 micron Gold Sputtered Mylar)
- Sound chosen by blind listening tests, using our industry leading panel
- Integrated Peak-Level Metering
- Backlit Controls (dimmable and lockable)
- Built-in direct-to-stand mounting
- -10 dB Pad
- 80 Hz Low Cut Switch
- Powered by regular 48 V Phantom Power
- Optional ORBIT Shock M
- Made in Berlin, Germany
Email – firstname.lastname@example.org • Web – aimaudio.com • Social – @aimaudioberlin
While the INSPIRE Model adds the following extra features:
- 5 Switchable Polar Patterns, with correct voltage reached indication.
- -10 and -20 dB Pad options
- Reversible Direction (Front/Back)
- 80 Hz Low Cut or 110 Hz Roll Off options
- Included Custom ORBIT Shock Mount, with 190 degree adjustable clamp angle
- Included SENTRY Magnetic and Reversible Pop Filter
Estimated Pricing and Availability:
$699 US MAP (excl. local sales Tax) / 799 € Euro ERP / £679 GBP ERP
$499 US MAP (excl. local sales Tax) / 549 € Euro ERP / £469 GBP ERP
$129 US MAP (excl. local sales Tax) / 149 € Euro ERP / £129 GBP ERP Shipping: April 2024
NAMM 2024 Booth: 16313 (ACC North, Level 1)
Aim Audio will be distributed worldwide by Audio Distribution Group.
For all sales/dealer enquiries, please contact ADG directly – email@example.com
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