Aston Element Heads Towards Worldwide First
Last month MIN published news (link) of a worldwide first, with Aston Mics planning to design and produce a mic that would be wholly sound crafted by the public.
Only 4 years old, this British business has already been nominated for 3 NAMM TEC Awards, won Best in Show, and won their first TEC this January… “No other Pro-Audio company in the world, in any niche, has ever achieved this, and we’re up against some very big hitters” states Aston.
With production for the Aston Element commencing on July 15th, having launched a campaign to create the first ever microphone, through a global public process, contributors will see the final outcome of their vision and direct participation, by public vote in blind listening contributions online, become a reality.
In what appears to be a first, Aston have empowered the public to have a say in how their recordings sound, by giving thousands of home studio recording enthusiasts the chance to get involved in a global music project from home while under CV1-9 lock-down.
This UK manufacturer, was keen to add its great British Bulldog attitude to keep calm and carry on, coping with manufacturing and export under lock-down, with business more than tripled since March, which is a reflection of how many people are engaging in home recording as something to occupy their minds right now.
Aston work directly with more than 600 of the biggest names in music… Stevie Wonder, Ariana Grande, Coldplay, Don Broco, Nothing but Thieves, The Royal Shakespeare Company, IDLES, Noel Gallagher, Kylie… to mention a few.
The project runs until July 15th, at which point Aston will be moving to the production phase.
www.astonmics.com
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Source: musicinstrumentnews.co.uk
