Avedis Zildjian Company Announces China Distributor Change
The Avedis Zildjian Company, the world’s leading cymbal and drumstick manufacturer today announced a change in its China distribution partner. Effective March 1, 2026, Great Wall Musical Instrument Company (“Great Wall”) will become the China distributor for Zildjian® and Vic Firth® branded instruments, implements, and lifestyle products.
Zildjian has enjoyed a long and successful history in the People’s Republic of China, supporting generations of drummers and percussionists through performance, education, and product innovation. The appointment of Great Wall reflects Zildjian’s continued commitment to serving the Chinese music community with strong local expertise and world-class distribution capabilities. The Great Wall Musical Instrument Company has established itself as a premier full-service Distributor of top global instrument and implement brands, including Shure®, Laney®, Aguilar®, Focusrite®, Novation®, Tascam®, RunningMan®, DiMarzio®, Ibanez®, and Tama®, the leading drum set brand in Greater China.
“We are very excited to partner with Great Wall in China,” said Peter Wyman, SVP of Commercial Operations at The Avedis Zildjian Company. “They have a proven track record of successfully building world-class brands through a highly skilled omni-channel sales and marketing organization. Their market expertise and disciplined execution make them an ideal partner to support our long-term growth in China.”
“We are deeply honored to have earned the trust and partnership of Zildjian, a brand with more than 400 years of legacy and Vic Firth. Starting March 2026, we bring Zildjian’s world class professional products to Chinese musicians. Guided by our enduring commitment to bringing the finest musical instruments to every enthusiast in China. Great Wall will continue to serve all music lovers with the highest standards of excellence,” said Mr. Ye Jin Bin, General Manager at Great Wall Musical Instruments Company.
About Avedis Zildjian Co.
Avedis Zildjian Co. has set the standard for high-performance musical instruments since 1623. As the world’s leading maker of cymbals, drumsticks, and percussion mallets, Zildjian products are sold across the world with the mission to inspire people to express themselves through music. From the beginner to the world’s greatest rock stars, jazz performers and concert percussionists, amateurs and pros alike choose Zildjian, Vic Firth, and Balter Mallets products to share their musical expression, without compromise. For more information, please visit www.zildjian.com
About Great Wall Musical Instrument Company
Great Wall Musical Instrument Company is a leading distributor of musical instruments and accessories in Greater China, representing some of the most respected brands in the global music industry. The company is known for its comprehensive sales network, artist engagement, and modern omni-channel marketing approach. Great Wall will celebrate their 30th Anniversary in 2027.
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Source: musicinstrumentnews.co.uk
