Frankfurt Musikmesse courts retail visitors with perks package

Frankfurt Musikmesse courts retail visitors with perks package

MI retailers can now register for the ‘Musikmesse Insider’ benefits programme, the organiser has announced. Registered participants gain free admission on all days of the fair (11th to 14th April 2018), on-site support, free cloakroom service and new services such as guided tours to selected exhibitors. On arrival, they will be welcomed at the Insider Counter in Hall 11.1 and be given personal ‘Insider’ bag with vouchers for snacks and drinks, information about the fair and other ‘useful extras’. Additionally, Insiders can take part in the Business Matchmaking programme, which brings them together with exhibitors of particular relevance to them.

The Musikmesse Insider benefits programme is aimed at retailers from all around the world with a maximum of 50 employees. In addition to the musical instruments and sheet music products on show, the event also boasts, the ‘Business Area’ in Hall 11.1, Musikmesse offers room for trade and sales discussions in a peaceful atmosphere. This is also the setting for the ‘Business Academy inspired by SOMM’ lecture area, which offers a professional development programme especially for professionals in the musical-instrument sector.

After successfully registering for the Musikmesse Insider benefits programme, participants will be sent their personal admission ticket, which also entitles them to visit Prolight + Sound on the overlapping days (10th to 13th April).

Registration is possible until 14 March. Further information and registration at

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