Key suppliers back MIDI Association’s ‘May is MIDI Month’
The MIDI Association is launching a “May is MIDI Month” membership and donation drive backed by leading MI suppliers including Ableton, IK Multimedia, Moog, Nektar, Roli, Sweetwater, and Yamaha.
The key elements of the month-long promotion include:
Website redesign – ‘To create more value for MIDI Association members, the www.midi.org website is being updated with a cleaner, more contemporary design and expanded functionality’.
Downloads of the new specifications – The MPE and MIDI-CI specifications adopted at Winter NAMM 2018 will be available for download on the site in May.
MIDI Tip of the Day – Craig Anderton, one of the industry’s best-known writers and a TMA board member, will present a new MIDI tip every day on the site.
A MIDI Message newsletter every week in May – Four special issues will cover new MIDI developments, links to the daily tips, and feature a new MIDI artist of the week.
MIDI News Coverage of Musikmesse, Super Booth, ASCAP Expo and MoogFest
The Association says: ‘New MIDI standards adopted at Winter NAMM 2018 (MPE and MIDI-CI) extend expressiveness and ease of use, and a new MIDI protocol targeted for completion later this year will further address the needs of end users and manufacturers alike. The MIDI Association’s goal: raise $10,000 during May to develop video content that explains the benefits of these new technologies to the world. The MIDI Association is a volunteer non-profit that puts all of the money raised back into member services’.
A number of companies have committed to being Platinum sponsors, including: Ableton, IK Multimedia, Moog, Nektar, Roli, Sweetwater, and Yamaha. Platinum corporate sponsors have agreed to match up to $1,500 in individual member donations for the month. With six Platinum sponsors, $1,500 donated to The MIDI Association by individuals in May will become $10,500 for the organization.
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