Third TC exec joins Lunastone FX
Morten Lave, formerly Head of Development at TC Electronic, has joined forces with former TC colleagues at Danish effects manufacturer Lunastone. Lave, who previously worked on digital development at TC, and also took lead on establishing TC Applied Technologies in Canada, also led the company as its CEO from 2003 to 2015. His new role at Lunastone will be to head the digital development, taking the company that until now has focused on analogue overdrive circuits to new territories, Lunastone says.
TC, which was the subject of a buyout by Uli Behringer’s Music Group in 2015, has lost a number or key personnel since, raising speculation about its ability to maintain the profile it once had in the effects market.
‘It is a great pleasure for me to rejoin with former colleagues once again at Lunastone,’ says Lave.
‘We managed to achieve many great things in the past and I am confident that we can continue doing exactly that in the future with a new line of digital pedals under the Lunastone brand.
‘In fact, I see it as a perfect opportunity to combine Steen Grøntved’s brilliant analogue design skills with my knowledge within digital audio. Further, zooming out, I see the core people at Lunastone – Steen Grøntved and my former colleagues Allan and Jesper – as something of a dream team that I am very excited to be joining.’
‘Having Morten join us will be a game-changer,’ adds Allan Strand, Lunastone CEO. ‘No question, we have had greater success with our TrueOverDrive cascaded-gain-stage concept than we ever dared dream of, but obviously there is also a whole other world to take on in the digital domain and I couldn’t possibly think of anyone better suited to help us succeed there as well than Morten.’
Lunastone founder and Head of Engineering, Steen Grøntved, is also looking forward to the new collaboration and reinforcement of the team: ‘Getting to collaborate with Morten is a great opportunity to develop the product line and expand into the digital realm. I have lots of ideas on how to unite analogue and digital circuits in musical ways to get the best from both worlds. And with Morten’s expertise in digital signal processing and years of experience from TC Electronic, I am sure we are going to make great pedals, digital as well as analogue, moving forward.’
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