
The red guitar Elvis Presley used during his 1968 Comeback Special performance is up for auction, and could fetch $2 million
2026 has been a hell of a year for high-profile guitar auctions. The Jim Irsay Collection – put up for sale following the death of billionaire Indianapolis Colts owner and prolific guitar collector Jim Irsay – saw a significant reshuffling of the list of all-time highest-selling guitars, with David Gilmour’s Black Strat now holding the record at a gargantuan $14,550,000.
Jerry Garcia’s Tiger fetched a cool $11.5 million, while instruments once belonging to Eric Clapton and Kurt Cobain also raked in massive seven-figure sums. All in, the Jim Irsay Collection brought in $94.5 million, and set 28 world records becoming the most valuable memorabilia auction in history, per auction house Christie’s.
And while they’re not likely to pull in the same eight-figure sums as the top-selling guitars in the Irsay collection, a number of new high-profile guitars have hit the auction block this week.
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First, Noel Gallagher’s Epiphone EJ-200 – which he used throughout the recording of Oasis’s landmark sophomore album (What’s the Story) Morning Glory?, and now Elvis Presley’s legendary 1968 Comeback Special Hagstrom Viking II is once again hitting the auction block.
Like Gallagher’s EJ-200, Elvis’s Hagstrom Viking is up for sale via Sotheby’s, where it’s expected to fetch as high as $2 million, if its sale for $625,000 in 2021 is anything to go by.
While only ever played once by Elvis, the red Hagstrom Viking II is as legendary as any other guitar played by the King of Rock and Roll. He had originally planned to use a different guitar during his 1968 Comeback Special performance, he opted for this one – which originally belonged to session guitarist Al Casey – as it matched the set, and his outfit’s black and red aesthetic.
Elvis’s Comeback Special performance marked his first performance in seven years, as Sotheby’s Music and Pop Culture Specialist Craig Inciardi explains.
“This guitar became a symbol of Elvis’ legendary comeback,” Inciardi says. “Guitars have always been central to his image, but seeing Elvis return to the stage after years away, dressed in his iconic black leather outfit and playing this guitar, created one of the most enduring images in rock history.
“It marked a pivotal moment, reconnecting him with a generation of fans and cementing his status as the King of Rock ’n’ Roll.”
Elvis Presley’s Hagstrom Viking II is expected to fetch between $1 million and $2 million. Bidding for the online auction is now open, and the guitar will be displayed at Sotheby’s New York Breuer Building between 13 – 20 April.
Learn more at Sotheby’s.
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