Gibson president and CEO Cesar Gueikian steps down
Cesar Gueikian has stepped back from his role as the CEO and president of Gibson, after three years in the position.
READ MORE: Cesar Gueikian says previous leadership “lost focus of what makes Gibson Gibson — which is making the best guitars ever made”
In a press statement announcing the change, Gibson revealed that Gueikian will remain “actively involved” at the company, as a strategic advisor to Gibson’s board and an artist ambassador. He will be replaced by interim CEO/president by Anne Rohosy, formerly Gibson’s Chief Commercial Officer, while the company searches for a permanent successor.
Gueikian stepped up to the roles of CEO and president in the summer of 2023, after serving as interim president following the departure of JC Curleigh. Over his tenure, he oversaw a refocusing of the brand on guitars – shortly after he stepped up, he stated that previous leadership had been “losing focus of what makes Gibson Gibson — which is making the best guitars ever made.” Under his leadership the company changed names from Gibson Brands Inc back to just Gibson, something he said reflected this refocusing.
In a statement, Gueikian said: “Gibson is part of my DNA. It has been the honor of my life to help lead Gibson and to work alongside the people who bring this Company to life every day. Gibson is something special – to musicians, to fans, to everyone who has ever picked up a guitar and felt that connection. I am incredibly proud of what we have built together: our team, our culture, our artists, and our global community of artists and fans. I hope to have left a legacy that will be remembered in Gibson’s history as a progressive era. I have enormous confidence in Anne and in the future of this Company, and I look forward to my next chapter as a shareholder, board member, and artist ambassador. Gibson’s best years are still ahead, and I’m excited to be part of what this Company will go on to achieve.”
His interim successor, Anne Rohosy, has been at Gibson since 2021, and in the role of chief commercial officer since 2025. “Gibson means so much to musicians and music lovers around the world, and I am honored to step into this role at such an important moment for the Company,” she added in a statement. “I have spent my time here focused on how we connect with our customers and grow the Gibson name – and that focus does not change. I look forward to working closely with Cesar, the Board, and our leadership team to ensure continuity and build on the strong foundation already in place.”
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Source: www.guitar-bass.net
