“My intent was to talk about how technology can help artists and players learn and grow”: Fender CEO responds to his previous comments on AI
Back in May, Edward “Bud” Cole likened AI to “cover music” in an interview with T3, noting that the act of learning and adapting another artist’s songs and techniques is like a form of “analogue AI”. Now, the Fender CEO is keen to clarify his comments.
In a new statement shared with Fast Company, Cole explains that he hadn’t “fully conveyed” his perspective on AI during his T3 interview. “My intent was to talk about how technology can help artists and players learn and grow,” he explains.
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He goes on to explain that, while AI can help a player grow, that will never take away the human spirit that keeps the guitar community thriving. “Music is an inherently human experience, and great songs are born out of people’s lives, their creative energy and the countless hours spent learning their instruments – something no machine can ever replicate,” he writes.
“Many of the concerns people have about AI are real,” the CEO continues. “Conversations need to happen about how to advance AI while protecting artists and upholding respect for their work.”
To round off, Cole asserts that he still believes that AI is a supportive tool for guitarists of all levels. In his mind, it serves as a way of opening new doors to “explore, refine and experiment with their own creative ideas”. But “music starts and ends with people, and it always will”.
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Source: www.guitar-bass.net
