Sterling by Music Man company ownership?

Sterling by Music Man company ownership?

I just want to make sure I have my information correct.
Please correct me if I am wrong, but I was under the impression that Sterling by Music Man has a similar relationship with EBMM like OLP did back in the day. EBMM licenses the product and overseas certain aspects to the build, manages the brand (hence website connectivity to the EBMM website) ….but ultimately SBMM is a separate company owned and operated by someone else.
I know there have been brief mentions of such in some threads…

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