NAMM 2026: what to expect from the biggest music trade show in the world
Rejoice, gearheads, for the 2026 NAMM Show is right around the corner. It’s a landmark event in the calendar for the music industry, where thousands of brands launch new products and showcase all the exciting new gear they’ve been working on.
The Guitar.com team will be packing our bags and trading grey, old England for sunny Anaheim to bring you all the biggest updates from the show as they happen, but until then, here’s a little bit of info about the NAMM Show to get you up to speed.
When and where will the NAMM Show 2026 take place?
As always, this year’s NAMM Show is being held at the Anaheim Convention Center in California, a 1.8 million-square foot venue that’s just about big enough to host the hundreds of music brands across guitars, tech and beyond showcasing their latest innovations.
This year’s show will span across five days from Tuesday, 20 – Saturday 24 January, with early access to events and exhibits for NAMM members on the 20th, and the main floor opening to all visitors from Thursday the 22nd.
Which brands will be at the NAMM Show 2026?
While NAMM saw reduced footfall and presence from big brands in the years immediately following the Covid pandemic, the show feels back to its former glory, with some of the biggest players in the guitar world having a presence in one way or another.
Fender has a booth in which it’ll showcase its new Fender Studio Pro DAW – which was announced recently as a replacement to PreSonus Studio One – Gibson will have a presence alongside Epiphone, Kramer and Mesa/Boogie, (though their stall is invite-only this year and aimed at dealers only rather than the general public), and there’ll be a sizeable PRS booth, too.
Interestingly, Neural DSP has secured itself a large booth for this year’s show, which suggests something big might be coming from the amp and tone modelling giant… Nothing but a hunch at this stage, but we’ll keep you updated if we hear more.
There’s also set to be a strong turnout from the biggest brands in acoustic guitar, with both Taylor and Martin hosting booths, as well as Faith, Ibanez – showcasing its latest electric and acoustic models, naturally – and loads more.
What are organisers saying about the NAMM Show 2026?
Organisers say the 2026 NAMM show will see a “global audience” gather with “a powerful mix of retailers, distributors, corporate buyers, artists, influencers and media, educators and a range of other qualified attendees that deliver value to the 4,000-plus brands on display”.
“Each and every year, The NAMM Show delivers the most relevant and game-changing programming to help build a strong future for our music industry,” says NAMM President and CEO John Mlynczak.
You can learn more about the NAMM Show 2026 at namm.org. The Guitar.com team will be on the ground in Anaheim next week bringing you all the latest action from the show floor, so stay tuned…
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Source: www.guitar-bass.net
