Orange beer? Legendary guitar amp brand launches its own IPA with Special Brew
British amp brand Orange has partnered with London brewery Signature Brew on a special edition of Backstage IPA, one of its core beers.
Available exclusively at independent music venues on draught and in specially designed cans, profits from the sale of the Orange Backstage IPA will be donated to the Featured Artists Coalition (FAC), the UK representative body for music artists.
Specifically, proceeds will support the UK Artist Touring (UKAT) fund, which, launched in March 2026, supports artists through the “cost of touring crisis” and helps them continue on the road.
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Backstage IPA is described as a “bold and punchy” modern IPA which blends East and West Coast styles, with passionfruit, tangerines and berries with pine and crisp citrus notes.
Credit: Signature Brew/Orange
“In an increasingly digital world, taking time to come together and experience something live, unique, and curated by and for the community is precious and worth protecting,” says Tom Bott, Founder and Managing Director of Signature Brew.
“Grassroots venues are where scenes are built, artists are developed, and culture moves forward. This collaboration is about backing those spaces in a meaningful, practical way.”
Credit: Signature Brew/Orange
“By partnering with Signature Brew and the FAC, we hope to create tangible help for artists,” adds Managing Director of Orange Amps, Sarah Yule. “We also hope this collaboration rallies the broader industry to come together, and do what they can to protect our grassroots and emerging music scenes in the UK and beyond. If we can help just one more artist make touring viable, I’ll raise a pint to that!”
Gus Unger-Hamilton, alt-J & FAC Director says: “This an incredibly powerful gesture from Signature Brew and Orange Amps. We are extremely grateful for the recognition of our work protecting and supporting the UK’s artist community through initiatives like the UK Artist Touring fund.
“The UK’s live music ecosystem is in a precarious place right now, but we know that UKAT’s targeted investment into artists’ touring activity is one of most effective ways to help the sector. If artists can sustain themselves on the road, it means more musicians and live professionals will be employed, more venues get booked and more audiences experience live music.”
Credit: Signature Brew/Orange
The beer will be subject to a coordinated launch across venues and festivals throughout summer, with artist ambassador shout-outs and an autumn celebration show at Signature Brew.
Learn more at Signature Brew.
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Source: www.guitar-bass.net
