Outlowd by Ed Sheeran: Orange officially partners with Ed Sheeran on the megastar’s first-ever line of signature amps
After teasing his brand-new signature Orange amp during an impromptu busking gig in his hometown of Ipswich last week, Ed Sheeran has officially launched his new Outlowd by Ed Sheeran ES Series range of guitar amps and Bluetooth speakers.
The launch arrives as part of Play It Home, a new global initiative by Sheeran and Orange to celebrate grassroots musicians, emerging talent, and giving something back to the communities from which they hail.
Ed Sheeran busked a six-track setlist at the Ipswich harbour on Friday 5 June to a crowd of around 2,000, alongside local musician and songwriter Lianne Kaye. The megastar teased the gig just a day before by posting a Google Maps pin for location on Instagram, tagging Orange Amps in the post.
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A heartwarming moment came when Sheeran gifted a nine-year-old boy named Felix the signature Orange amp he used during the set. Orange also reveals Felix’s next 12 months of music lessons will be fully funded as part of the initiative.
Credit: Orange
The Play It Home initiative will now travel globally via a series of sessions hosted by Orange Amps and a selection of their retail partners, with towns and cities including Guildford, Toronto, Paris, Sydney, Los Angeles, Tokyo and Bamberg. Each city will enjoy local music initiatives through equipment donations, youth music programmes, rehearsal space support and other direct funding for community projects.
So what about the new Outlowd by Ed Sheeran amp line? It consists of three models in total, the flagship 100W ES100, the 60W ES60 and the smaller, practice amp-sized 3W ES3.
The ES3 is, as you’d expect, the smallest and most portable model in the lineup, with a USB-C rechargeable battery, reverb control, full-range 4″ speaker, Bluetooth playback and a leather carry strap.
At the other end of the spectrum sits the ES100, a “fully professional acoustic solution” made for “larger performances and demanding live environments”. It features a 12″ Celestion full-range neodymium driver paired with a neodymium Celestion HF tweeter.
“Music doesn’t start in arenas or on streaming platforms,” says Ed Sheeran. “It starts in bedrooms, youth clubs, pubs, schools, parks, living rooms and street corners. That’s where I found my voice. I think tiny venues are super important to learn how to perform and busking teaches you not to sweat the big stuff.”
He goes on: “I wanted this project with Orange to feel honest to that – celebrating local musicians, local communities, and the idea that anyone can start somewhere.
“Playing music is a really fun thing to do and it should always be fun. It should feel like an escape. Now I’m in my 30s, I just want to do things that I enjoy and get excited by. With this collaboration, it was like, would I use this? Is this something that I need in my life as a musician? And the answer was yes.”
Credit: Orange
“What made this collaboration feel right from the beginning was that it came from a very real place,” says Sarah Yule, Managing Director of Orange Amplification.
“Before streaming numbers and stadium tours, Ed’s music started in community spaces and street corners. That’s still true for others today and is an important beginning – that with nurture – feeds the whole music ecosystem. The ES Series was designed around that journey; products that feel approachable, inspiring and genuinely useful for musicians at different stages of their musical lives.”
“It’s a real pleasure to work with Ed,” adds Cliff Cooper, Founder and CEO of Orange Amps. “He is such a talented and caring person who does so much to introduce people into music.”
Pricing for the Outlowd by Ed Sheeran ES Series is as follows:
ES3 – £149 / €179 / $199
ES60 – £499 / €599 / $699
ES100 – £1,099 / €1,299 / $1,499
Both the ES3 and ES60 are available now, while the ES100 is available now for preorder, and will ship from 10 September.
All three amps are available directly from Orange and from selected retail partners.
Learn more at Orange Amps.
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Source: www.guitar-bass.net
