Registration for NAMM’s virtual Believe In Music Week is open
Registration has opened for NAMM’s Believe In Music Week, a virtual edition of the annual trade show. The event, taking place from 18-22 January, replaces this year’s in-person NAMM Show, which was called off due to COVID-19.
The virtual affair will play host to an interactive marketplace where brands can launch new products. It also also makes use of AI matchmaking to link buyers and sellers from around the world.
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Believe In Music Week will also broadcast hours of professional education content and artist performances on the companion BelieveInMusic.tv. The programs put a focus on helping music professionals stay up to date with the latest happenings in the industry.
Joe Lamond, president and CEO of NAMM, called Believe In Music Week “a critical step” for the music retail industry – particularly with the COVID-19 pandemic in view.
“While it remains unsafe for us to gather in person in January, Believe In Music Week will use new, intuitive technology to connect us all to harness the incredible energy that happens when we come together,” Lamond said in a statement.
“Just like at all NAMM events, these activities will raise awareness and financial support to serve our NAMM family across our Circle of Benefits model,” he continued.. “We believe in the future of music and in the future of our industry, and in this moment, we will unite and support music makers around the world.”
NAMM’s Believe In Music week takes place from 18-22 January. You can register now to attend here.
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