“The industry has told me to f**k myself at every single turn”: Yungblud pushes back on the idea that he’s an “industry plant”
Yungblud has found himself with a much wider audience over the past year, and despite criticism from listeners and artists alike who have labelled him an industry plant, he argues it took him 10 years to get to this point.
Yungblud released his first studio album 21st Century Liability in 2018, but the past year has been life changing for the 28-year-old musician. He put out his fourth album IDOLS in June last year, collaborated with Aerosmith on an EP – and at the VMAs in what ended up being a contentious performance – and performed a poignant rendition of Changes at the Black Sabbath Back To The Beginning gig, which earned him an army of new fans.
READ MORE: Yungblud got the Changes gig just 48 hours before Black Sabbath’s farewell show
Speaking to Rolling Stone for its Music Now podcast, he says, “I’ve been doing this for 10 years now. People have just found me now, and it takes 10 years to become an overnight success, doesn’t it?”
Yungblud is later asked if he wishes he was ever in a band, and despite his collaboration with Aerosmith, he replies, “No! Fuck no! I am not made to compromise. In the past, when I’ve listened to opinions and almost met someone in the middle, my art’s been shit. Watching Steven Tyler and Joe Perry together, the compromise is the fucking magic. But for me, it doesn’t work. It just makes me mad.
“People don’t realise I’m in control of everything. One of the biggest misconceptions about me is that I had everything handed to me by the industry. The industry has told me to fuck myself at every single turn,” he explains. “I find it really funny when people think that about me. If I’m an industry plant, I’ve planted the fucking plant myself.”
Asked about the advice he’s been given from others, he shares, “It’s funny, it’s all the same advice. Everyone’s like, ‘We were hated. People thought we were posing.’ Aerosmith went through it. After Ozzy left Sabbath, people were like, ‘He’s a pop star.’ He had to really stay true to his fucking self.”
Yungblud will begin touring in April this year. You can view the full list of scheduled shows via his official website.
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