Cort guitars switches to 440 Distribution for UK sales

Cort guitars switches to 440 Distribution for UK sales

Cort guitars, regarded as the sleeping giant of Asian guitar production, has switched to Halifax-based 440 Distribution for its UK and Eire sales with immediate effect, following several years with Proel UK.

Pic Caption: L to R. Faye Chambers, Tom Harrison, Jun Park (Cort Guitars), Pete Ward, Lloyd Massingham, James Berryman

Tom Harrison of 440 Distribution says: ‘We are delighted to add Cort to our roster of brands. With the Godin guitar company, we represent the largest volume guitars maker in North America and now we are representing with the biggest guitar company in Asia. Added to Fishman we now represent three of the most innovative and forward thinking MI companies on the planet.

‘We have some exciting models planned specifically for the UK market backed up by Cort’s marketing muscle’.

Cort’s Jun Park added: ‘We are very excited to start working with 440 Distribution. Cort has great potential for growth in the UK & Ireland and I’m sure Cort and 440 Distribution will become great partners & grow together in the future’.

Speaking of the takeover from Proel, Harrison added: ‘I’d like to thank Proel UK for making the switch in distribution a straightforward process and I wish them all the best in for future as they focus on their own brands in the UK.’

Proel’s recently appointed MD, Michele Riderelli, commented: ‘Proel International Ltd. has enjoyed immensely our opportunity to work with Cort on their brand, but we came to realise that it had taken our attention away from our own Proel brands. We are excited to channel our passion into the Proel product catalogue and drive our business on to a successful 2019 both for Proel UK and our parent company Proel SpA.’

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