New Roland Showroom Opens in Iconic Central London Location
Roland Corporation, together with Outernet London, announce the opening of a brand-new Roland Store—a cutting-edge music showroom in the heart of London’s iconic Denmark Street.
Roland, who celebrate their 50th anniversary this year, is a world-leading electronic musical instrument brand operating through a network of music dealers and store-in-store locations in the UK, Europe, and around the globe. The latest Roland Store is part of a global strategy to deliver exceptional creative experiences for musicians, in a dedicated, full-scale retail environment.
Customers at Roland Store London can pre-book demonstrations on an extensive range of Roland and BOSS products, via the Demo-On-Demand service. Roland also plans to include vintage products to the service throughout the year. Regular onsite workshops and masterclasses—along with 121 aftersales care sessions—aim to help music makers get the most from their gear. The store will also include Roland’s proprietary ASX, where the store’s lighting, audio and video content are tailored to customers’ tastes. This is an opportunity to experience the music store of the future.
Positioning itself as “the place to connect with Roland and BOSS”, the store will be staffed by Roland Product Specialists who will be on hand to help visitors learn, create, and perform. The store will also serve as a convenient central London hub for Roland and BOSS artists to check out the latest releases, in addition to Roland’s main Artist Centre at Metropolis Studios, Chiswick.
David Vazquez, CEO of Roland Europe says “We’re delighted to be able to support our customers in central London, and our retail partners nationwide, by showcasing an exciting range of Roland and BOSS products in a brand new Denmark Street showroom.
Having retailed in central London previously, both in Harrods and the Virgin Megastore, we’re excited to return to this iconic music location. Our aim is to once again let musicians experience a wider range of products not currently available in central London.”
Outernet London is an immersive media, music, and culture district, at the heart of which is The Now Building—the world’s most advanced experiential public space, featuring 23,000 square feet of floor-to-celling screens.Within the district is Outernet Live, a new 2,000 capacity live events venue and the reborn and revamped former 12 Bar Club. Also set to open is The BPI Recording Studio, a professional quality pro-bono studio, as well as the unique Denmark Street apartments and session rooms of Chateau Denmark. Music lies at the heart of Outernet London. Situated on Denmark Street, the area is often described as the birthplace of the British music industry, where iconic artists such as Elton John, The Rolling Stones, Sex Pistols and David Bowie hung out, made music, and lived.
The store is planned to open early Summer—a fitting celebration of Roland’s 50th Anniversary.
About Roland Corporation
For over 50 years, Roland’s innovative electronic musical instruments and multimedia products have fueled inspiration in artists and creators around the world. Embraced by hobbyists and professionals alike, the company’s trendsetting gear spans multiple categories, from pianos, synthesizers, guitar products, and electronic percussion to DJ controllers, audio/video solutions, livestreaming products, and more. As technology evolves, Roland continues to lead the way for gigging musicians, producers, and beatmakers, providing modern software-based solutions and seamless creative workflows between hardware products, computers, and mobile devices. For more information, visit Roland.com or see your local Roland dealer.
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