Audio-Technica rolls-out MI retail POS units
Audio-Technica has begun installing point-of-sale display units destined for MI retailers, with the first being unveiled at Andertons Music in Guildford. Other early adopters include Reidys (Blackburn) and Music Matter (Preston) in the UK, La Boutique Speciale in Paris and Musikhaus Kirstein in Schongau, near Munich.
The POS display allows store customers to get hands-on with 30 of the company’s key headphone, microphone and wireless products. Those featured include the M-Series (including M50x and new M60x) and new PRO DJ-oriented headphones, Artist, Artist Elite and 20 Series microphones and System 10 wireless.
The unit design incorporates smartphone Plug In & Listen connectivity for headphone demos and video screen content allowing for engagement both with the displayed equipment and the Audio-Technica brand and its professional users.
Tim Page, Audio-Technica’s marketing manager EMEA, professional audio says: ‘Retail stores, with their ability to offer great advice and customer service, remain of crucial importance to Audio-Technica’s presence in MI. And I’m really pleased to be able to support our work with key stores across EMEA with the significant investment in this new interactive point-of-sale unit. It’s due in stores in South Africa, Russia and Scandinavia soon, which I’m delighted about.
‘The unit is designed to be a powerful sales tool for staff and an educational demo experience for customers – we’re looking forward to installing all 61 by the end of the year, in time for the pre-holiday season sales period.’
Audio-Technica neglected to say whether they are looking for more stores in which to install the units or whether all 60 have now been taken.
Info: www.eu.audio-technica.com.
The post Audio-Technica rolls-out MI retail POS units appeared first on Music Instrument News.
Source: musicinstrumentnews.co.uk
