Introducing ProMark & ProMark Classic
Founded over 65 years ago, ProMark Drumsticks prides itself in its unique style and innovation. Beginning this Autumn, ProMark is thrilled to announce a brand refresh and updated portfolio introducing two new brand pillars: ProMark and ProMark Classic.
The ProMark pillar represents the leaps and bounds made to bring the brand up to D’Addario’s uncompromising standards of innovation and quality. But it’s about more than just streamlined processes and consistency standards. It’s also about exploration, experimentation, and pushing the boundaries of what a drumstick—and a drummer—can be.
The ProMark brand pillar will include two lines, Rebound & Finesse.
ProMark Classic is a celebration of ProMark’s rebellious spirit—one that will both excite ProMark neophytes and reignite the youthful passion of our most loyal longtime players. By reintroducing some of the brand’s iconic visual equities and marrying them to the most essential models in the portfolio, ProMark Classic will pay homage to the bold, original identity and ideals first set forth by Herb Brochstein back in 1956. This new brand pillar will feature two lines, Forward & Attack.
Alongside the brand refresh, ProMark has established a new line-logic that simplifies and better aligns the needs of different player segments. The simple and intuitive nomenclature is both easy to navigate and reflective of the unique performance characteristics drummers want to choose from.
- Existing item numbers and stick specs are not changing
- Our current Classic Hickory line is now ProMark Classic Forward
- Our Current Classic Shira Kashi Oak line is now ProMark Classic Attack
- Our current Maple Rebound line will live in the Finesse sub-brand
- Our current “The Natural” models are now ProMark Raw Hickory
This May, updated stick sleeve packaging and stick imprints will start shipping with newly released models. Existing items will transition into the new packaging throughout 2021.
The newly designed closed bottom sleeve allows for simple and intuitive stick wall navigation. Packaging will display key information such as diameter, wood type, sub-brand, and artist name to allow store staff and consumers to quickly find their stick of choice or direct them to a new model experience.
Every ProMark stick is Perfected With ProMatch – our proprietary multi-stage weight and pitch sorting process. Wherever you see ProMark, you’ll also see ProMatch, assuring players that our process guarantees unrivaled consistency both from stick to stick and from pair to pair.
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