Martin Audio inks distribution deal with IAC Qatar
The new agreement will see IAC represent the brand throughout the State of Qatar
Martin Audio has named Al Isteklal T.C-IACQatar as its new distributor in the State of Qatar.
Representing a wide range of leading pro audio brands, IAC Qatar was launched in Doha in 2004 by co-founders Akram Hamada and Ayman Hamada.
The company had been seeking premium pro audio brands to complete its portfolio and meet growing demand top quality audio products in the region.
“During this search we came across Martin Audio, and we felt they would be the perfect partner to take advantage of this opportunity,” said projects and sales manager, Elie Salameh. “We were aware of the versatility of their products, and their global reputation for providing world class audio across the board.”
IAC is currently boosting its profile significantly in the rental staging and fixed install sectors, as it looks to grow its presence in sports stadiums, hotels, clubs, schools, theatres and universities.
“We are presently working on many contracts related to fixed installation projects, at the same time supplying many event and rental companies specialising in sports, hotels, clubs and hospitality assignments,” confirmed Salameh.
IAC Qatar has already received induction and training from Martin Audio’s technical team in Qatar, and IAC audio engineers will be undergoing further technical and sales marketing training in the UK.
Salameh concluded: “Adding Martin Audio to the family, and having it as part of our distribution portfolio, will complete the jigsaw, and enable us to deliver a world class performance that will satisfy our clients way beyond their expectations.”
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Source: mi-pro.co.uk
