Kenny’s Music launches the Live Room – with a Dutch auction format that could land you your next guitar at a crazy low price
[Editor’s note: Kenny’s Music is now owned by Vista Musical Instruments, which, like Guitar.com, is part of the Caldecott Music Group.]
Following the acquisition of Scottish musical instruments retailer Kenny’s Music by Vista Musical Instruments in February this year, the brand is unveiling the next phase of its relaunch with its new Live Room, an innovative shopping experience which might make your dream guitar a whole lot more affordable.
Essentially, the all-new Kenny’s Live Room launches with a Dutch auction format – meaning each item starts at its highest price, falling automatically every three minutes, meaning you can lock in and claim your instrument when the price feels right.
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The Kenny’s Live Room will host such auctions every Tuesday and Friday from 6pm UK time, with a curated selection of new and used instruments and gear up for grabs from the likes of Heritage Guitars, Fender, Martin, Harmony, MONO and more.
The new instrument buying format is designed, Kenny’s says, to “make finding your next instrument as exciting as playing it”.
The brand also reveals that more innovative live formats will be rolled out to “open up more ways for musicians and creators to discover tools to fuel their passion”.
“The Kenny’s Music Live Room is about more than just great deals,” says David Nam, Managing Director of Vista Musical Instruments. “Our goal is to bring a new sense of excitement to buying gear online, combining timing, transparency, and the thrill of locking in the right deal before someone else does.”
He goes on: “This is just the beginning of the new shopping experiences we’re building for the Kenny’s Music community.”
Each item bought via the Kenny’s Music Live Room comes with next-working-day delivery and a 14-day returns policy, and is fully inspected by the Kenny’s team.
To get a sense of the potential you stand to save in the Kenny’s Live Room, the latest listing saw a Marshall Origin ORI20C 20W tube combo amp – normally retailing around £500 – sell for just £59…
Head to Kenny’s Music now to find out more.
The post Kenny’s Music launches the Live Room – with a Dutch auction format that could land you your next guitar at a crazy low price appeared first on Guitar.com | All Things Guitar.
Source: www.guitar-bass.net
