Mesa/Boogie launches new video series exploring the history of the legendary amp brand
Mesa/Boogie has launched What Makes a Boogie, a new video series exploring the “story, spirit and craftsmanship” of the iconic guitar amp brand.
“For more than 40 years, every MESA/Boogie amplifier and cabinet has been handcrafted in Petaluma, California, where the company has operated since 1980,” the brand says.
“This commitment to craft remains central to the brand’s identity and will be celebrated throughout the What Makes a Boogie series, which highlights MESA/Boogie’s most iconic products and its ongoing design leadership.”
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The first episode in the series – available to watch now on YouTube – is titled History & Legacy, and features a rare and historical interview with Doug West, 43-year Mesa/Boogie veteran and Director of its Tone Lab.
“Drawing on decades of first-hand experience, West traces the company’s journey from its late-1960s experimental roots to the groundbreaking amplifier designs that helped define the modern electric guitar sound – all crafted in Petaluma, California,” the brand writes.
“This opening episode offers a compelling, insider perspective on the brand’s evolution and enduring influence.”
The first episode in the series also illuminates Mesa/Boogie’s “culture of experimentation, originality and tone-first thinking”.
You can watch the first episode of the What Makes a Boogie series, History & Legacy, below:
“More than a retrospective, What Makes a Boogie looks ahead – showing how the brand’s next chapter is being shaped by the team that has carried its standards forward for decades, many of whom have worked at the company for over 30+ years,” the company goes on.
“The series celebrates the people and ideas behind Mesa/Boogie’s legacy while spotlighting the innovation and craftsmanship that continue to inspire musicians worldwide.”
Mesa/Boogie is the guitar brand behind some of the most iconic guitar amps in history, and has particularly found a home in the world of rock and metal. The Dual Rectifier, for example, introduced in the early ‘90s, quickly became one of the most defining high-gain amps of its era, and was adopted by legions of high-profile rock and metal players.
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Source: www.guitar-bass.net
