Fender and Loog celebrate 75 years of the P-Bass and Telecaster with new downsized instruments for kids
Fender has expanded its ongoing partnership with children’s instrument brand Loog with two new instruments: the first-ever Loog bass and a new Butterscotch Blonde Fender x Loog Telecaster.
Released as Fender celebrates 75 years of both the Telecaster and the Precision Bass, both instruments take the two classic instrument blueprints and shrink them down into a more child-friendly size, complete with Loog’s award-winning learning system.
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The Fender x Loog Precision Bass celebrates the original 1951 Precision Bass, the world’s first mass-produced electric bass guitar, and marks Loog’s first foray into the world of bass guitars. It features three strings, a compact short scale, a single pickup and a “surprisingly big sound”.
It arrives alongside the new Butterscotch Blonde Fender x Loog Telecaster, which sports a black pickguard, three strings, and a compact form factor which makes it easy for children to begin playing chords and songs.
Both instruments feature an authentic Fender headstock, Loog’s signature three-string fretboard and a standard quarter-inch output jack for use with an amplifier. Each instrument also comes with access to the Loog Guitar app, which features video lessons and game-like exercises to make learning fun.
Credit: Fender
“Launching Loog’s first bass alongside the 75th anniversary of the Precision Bass is especially meaningful. It’s also full circle for me, since bass was the first instrument I played at 13,” says Rafael Atijas, Founder and CEO of Loog Guitars.
“And bringing the iconic Butterscotch Blonde Telecaster to life as a small, three-string guitar lets kids experience a piece of music history in a way that feels playful and authentic.”
“For 75 years, the Telecaster and Precision Bass have helped shape the sound of music,” adds James Chippendale, Fender Senior Director, Lifestyle & Licensing. “Our partnership with Loog brings these iconic instruments to a new generation of players.
“The most meaningful collaborations bring together shared values, creativity and a clear purpose. Together with Loog, we’re inspiring young musicians to discover the joy of playing, express themselves and begin a lifelong connection with music.”
Pricewise, both the Precision Bass and Telecaster clock in at $229.99 / £199.
Learn more at Loog or Fender.
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Source: www.guitar-bass.net
