“Those amps are part of the DNA of rock music”: Jared James Nichols on becoming a Marshall endorsee
Blues ace Jared James Nichols has commented on becoming an official Marshall Endorsing Artist, after announcing he was parting ways with Blackstar last month.
JJN released a number of signature amplifiers with Blackstar during a long partnership with the British amp brand, but he’s now pivoted to Marshall – arguably the leading amp manufacturer for rock music of the past few decades.
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“I’ve always associated Marshall with the sound that made me want to play guitar in the first place,” the guitarist says.
“Those amps are part of the DNA of rock music. To now be part of that family genuinely means a lot.”
“Jared represents everything we look for in a Marshall artist – feel, power, and a real connection to the instrument,” adds Hugh Gilmartin, Artist Relations & Marketing Manager at Marshall.
“His approach to tone and performance reflects the spirit that has driven Marshall for over 60 years.”
During a recent conversation with Tyler Larson (Music Is Win), Nichols recalled trying out a number of new amps for his rig.
“About a year ago, I started supplementing my rig with different amps. I was trying everything: Fenders, Supros, even some old-school Sunn and EVH amps,” he said [via Guitar World].
“But a friend of mine gave me a 1968 Plexi on permanent loan, and that was the sound. When I played, it was almost like I made every note count even more. It was rejuvenating; I could still feel my fingers, no matter how much gain I stacked on top of it. Marshalls are the heartbeat of rock n’ roll and the sound that I love.”
The new Marshall partnership arrives following the release of Nichols’ latest album Louder Than Fate, which was recorded in part at Foo Fighters’ Studio 606 in LA.
Jared James Nichols has a number of tour dates lined up for 2026. View a full list at Ticketmaster.
The post “Those amps are part of the DNA of rock music”: Jared James Nichols on becoming a Marshall endorsee appeared first on Guitar.com | All Things Guitar.
Source: www.guitar-bass.net
