Marshall has unveiled its new mascot – and we’re a little scared
Marshall has unveiled its new mascot. It’s simply a Marshall stack with a somewhat dopey looking smiley face on the amp head, and as unsettling as it may be, we kinda love it.
The amp giant has let its mascot loose upon unsuspecting Londoners in order to spread the word and raise the hype around the fast-approaching UK festival season.
READ MORE: Marshall protein powder and AI-powered gloves that play for you: These are the best guitar April Fools hoaxes we’ve seen this year
The only thing is, the mascot is yet to be officially named. And Marshall has put it to its fanbase to come up with suggestions.
“I don’t know what to call them but they [look] like they’ve already hot boxed their tent and I love that for them,” one fan writes. “He looks fucking high,” adds another.
Another suggestion we love – as does Marshall – comes from one fan: “Lexi the Plexi.” There’s a number of “Jim” suggestions, too, in honour of Marshall Founder, and the “Father of Loud”, Jim Marshall.
You can watch the mystery mascot dance around London and interact with fans and members of the public in the wholesome video below:
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It’s been a strong few months for Marshall. Just last month, the company teamed up with Steve Jones on a 50th Anniversary Sex Pistols JCM800, outfitted in the bright pink and yellow colour scheme of the punk pioneers’ landmark album, Never Mind the Bollocks.
And as seen by its wacky new mascot, Marshall is never afraid to have a laugh, either. In November, it celebrated the release of Spinal Tap II with the “loudest amp ever made”, with knobs that go to 11 and a master volume that goes to infinity.
And for this year’s April Fool’s Day, the brand unveiled its foray away from the world of audio and into the world of gym supplements, launching its first protein powder, Marshall Gainz (not really).
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Source: www.guitar-bass.net
