Slipknot x Gucci: the wildest crossover of the year so far?
In one of the more left-field crossovers of the year so far, Gucci has used Slipknot’s debut album opener (sic) in its latest – rather bizarre – advert.
The dark, moody ad sees a number of models waking up in a motel room under spotlights, and features a rather strange turn as two models sit in an old American car with the top down, floating around unpredictably under a full moon, soundtracked by Slipknot’s landmark track (sic). No, you didn’t just hallucinate that sentence.
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The “short film” also features two other songs perhaps more in keeping with the Italian luxury fashion brand: Mina’s Un bacio è troppo poco and Charles Aznavour’s Hier encore.
The clip serves as a promotional video for the brand’s upcoming Generation Gucci collection. Check it out below:
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While never released as a single, (sic) opens Slipknot’s ground-shifting self-titled debut album, which arrived to change the metal landscape in 1999. With its rapid tempo and crushing drop B guitar riffs, the track has become a fan favourite, and according to Setlist.fm [via Louder], it’s the third most-played song in their catalogue at live shows.
Elsewhere in Slipknot World, guitarist Jim Root recently explained to Fender his love of the Telecaster. A flagbearer for Fender in the world of metal – in which players often reach for more conventionally ‘metal-friendly’ brands like Jackson, Charvel, or ESP, for example – Slipknot’s #4 has a number of signature Fender models under his name, including a Stratocaster, Telecaster and Jazzmaster.
“That’s kind of the whole metal, punk rock, rock and roll attitude,” he said. “It’s anti, and going against the grain. And if somebody tells you to do something, you’re gonna do the opposite.
“Everybody thought I should be coming out with some pointy metal guitar that’s got 12 points or whatever. No, how about we just do a classic slab iconic guitar? Guitars, in my opinion, are like sunglasses. The classics never go out of style. They’ll always be there. People will make their version of it, but there’s only one Fender Telecaster.”
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Source: www.guitar-bass.net
